Apple Japan Announces 2015 'Lucky Bag' Promotion to Start January 2 - MacRumors
Skip to Content

Apple Japan Announces 2015 'Lucky Bag' Promotion to Start January 2

During the New Year in Japan, many retailers often offer a Fukubukuro, also known as a "mystery bag" or "lucky bag", which is a grab bag filled with an assortment of products usually sold at a steep discount. Apple Japan has once again announced that it'll take part in the promotion, which begins January 2 in Apple Retail Stores across Japan.

luckybag
Last year, Apple's Lucky Bags sold for 36,000 yen, or $345, and usually contained items like iPods, headphones and t-shirts. Purchasers of the Lucky Bags don't know what's inside the bag, and cannot get a refund unless a product is defective. Some fortunate customers have received big-ticket items like iPads and MacBook Airs in their Lucky Bags, which is part of why Lucky Bags have become so popular in Japan.

As with past years, Apple's Lucky Bag promotion is limited to Japanese customers. The company has not yet announced pricing for this year's Lucky Bag promotion, but it's likely to be in line with previous years' pricing.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Thursday August 6, 2026 7:03 am PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
AirPods Ultra Mock

'AirPods Ultra' to Launch as Soon as Next Month

Friday August 7, 2026 10:58 am PDT by
Apple has been planning to release AirPods with cameras as early as this year, according to Bloomberg's Mark Gurman. If so, they could be unveiled as soon as September alongside the iPhone 18 Pro models and the long-rumored foldable iPhone. The earbuds are expected to have a design similar to the AirPods Pro 3, but with tiny cameras. Given the AirPods with cameras will likely be more...
dopamine

iOS 26 Gets First Jailbreak Thanks to Dopamine

Friday August 7, 2026 1:56 pm PDT by
After 326 days, iOS 26 has received its first jailbreak, thanks to the developers behind the popular Dopamine jailbreak. Lars Fröder, better known as opa334, today released Dopamine 3.0, which adds support for a number of newer firmware versions, including iOS 26.0 and iOS 26.0.1 on devices with A12 or A13 chips. Another major addition in today's release is support for all devices running...

Top Rated Comments

KindredMAC Avatar
152 months ago
So why isn't this done in the USA again?

Probably because people would line up and buy a bunch of them only to turn around and sell them on eBay at full price taking the fun out of it.

Us Americans have a knack for ruining a good time when the chance for making money off other people makes itself known...
Score: 53 Votes (Like | Disagree)
152 months ago
Yay a new topic besides "The Interview" !
Score: 38 Votes (Like | Disagree)
Solomani Avatar
152 months ago
So why isn't this done in the USA again?

Because lawyers. Lawsuits.

Apple does not want to bother with Americans who are dissatisfied with the (random) contents of their lucky bags, then hiring lawyers to go after Apple.

That's why.
Score: 32 Votes (Like | Disagree)
bushido Avatar
152 months ago
Where is my 12 days of Christmas app!
Score: 30 Votes (Like | Disagree)
a0me Avatar
152 months ago
As with past years, Apple's Lucky Bag promotion is limited to Japanese customers.
I would say that it's actually limited to customers in Japan.
Score: 25 Votes (Like | Disagree)
152 months ago
So why isn't this done in the USA again?

This is a lottery, and lotteries are very carefully regulated in the US. This is why things like the McDonalds Monopoly game have "NO PURCHASE NECESSARY" all over the place. That makes it a sweepstakes, not a lottery.
Score: 17 Votes (Like | Disagree)