'Lucky Bags' Go on Sale at Japanese Apple Stores, Big-Ticket Items Included

Apple Stores across Japan have today begun selling different configurations of the Fukubukuro, or "lucky bag", giving customers the chance to purchase a random assortment of products sold at a steep discount, reports Japanese blog Mac Otakara [Google Translate].

This year's lucky bags, which sell for 36,000 yen, or $345, come in four different configurations with certain items appearing in every bag, including a t-shirt commemorating the event, an Incase City Collection Compact Backpack in a special red color, and a Mophie Juice Pack PowerStation Mini with a design to match the grab bag.

MacBook Air Lucky Bag

MacBook Air Lucky Bag (Source: App Bank, Google Translate)

Different items between the bundles however differ greatly, with one configuration of the bag offering a 11-inch MacBook Air with a Power Support Air Jacket, an Apple Magic Mouse, and a Beats by Dre Pill Bluetooth speaker, and another variant of the bag offering a Wi-Fi only iPad Air with Smart Cover, Nike+ FuelBand SE, Phillips Hue Starter Kit, and Square Reader.

iPod Nano Lucky Bag

iPod Nano Lucky Bag (Source: App Bank, Google Translate)

The other two versions of the lucky bags are highlighted by the inclusion of either a non-Retina iPad Mini or 7th generation iPod nano, with items such as the Jaybirds BlueBuds X Bluetooth headphones, the IZON View remote camera, and a Logicool (known as Logitech in the U.S.) Ultimate Ears Mobile Boombox as well.

iPad mini Lucky Bag

iPad mini Lucky Bag (Source: Mac Otakara)

Apple's grab bags are sold as is, and returns are not accepted unless a product is found to be defective. Still, the bags have been quick sellers on previous occasions, with many people lining up the night before to get their hands on a bag.


As with past years, Apple's Lucky Bag promotion is limited to customers of Apple retail locations in Japan, though other countries, like China, may see the same traditional Apple Store sales during the new year.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...

Top Rated Comments

gnasher729 Avatar
150 months ago
But doesn't it push sales?
There can be a huge amount of legal and other problems, depending where you are.

One: Obviously the store won't accept returns if you don't like the contents, just like you can't return a lottery ticket that didn't win. Not accepting returns might be illegal in some country.

Two: Not telling you exactly what you get in a sale might be illegal in some country.

Three: In some country, this might be considered to be a lottery, and a store would need a license to run a lottery which might be hard to get, or a lottery might be illegal.

Four: Depending on the attitude of customers, people who got less than they expected might get angry and cause the store more trouble than this is worth. Obviously culture dependent.

Fifth: Depending on the attitude of customers, they might deeply distrust an offer like this and expect to be ripped off, so very few would buy and many would think that the store attempted to rip them off, which is not good for business. Obviously culture dependent.

----------

As with past years, Apple's Lucky Bag promotion is limited to Japanese customers, ...

I suppose it is not limited to Japanese customers, but to customers who go to an Apple Store in Japan, right? Japanese customers turning up in a store in New York won't get a "Lucky Bag", and I won't be refused one in Tokyo because I'm not Japanese?
Score: 24 Votes (Like | Disagree)
Lucky736 Avatar
150 months ago
Four: Depending on the attitude of customers, people who got less than they expected might get angry and cause the store more trouble than this is worth. Obviously culture dependent.

Exactly why the US will never see this.
Score: 23 Votes (Like | Disagree)
Iconoclysm Avatar
150 months ago
totally a waste of money. the chance of getting a mac air is probably 1 in 10 or 20.

why would anyone spend $345 on belkin case.

----------



are you kidding me? none of the bags are worth it unless you get mac air
Oh really? An iPad mini that costs $299 isn't worth $345 including a $100 bag and a $60 battery? iPad Air at $499 plus a $50 smart cover not worth $345? $149 iPod nano with another $200 worth of stuff not worth $345? Math not your strong suit?
Score: 21 Votes (Like | Disagree)
Jessica Lares Avatar
150 months ago
The US got the 12 days of apps this year and look what happened. :rolleyes: The App Store is a total mess and most are whining because they think they're entitled to more than they're being offered.

We're not culturally stable enough in the US to have something like this. Everyone has $345 to blow, especially when it mean they're getting $1,000+ worth of stuff. Look at what happens on Black Friday.
Score: 14 Votes (Like | Disagree)
maflynn Avatar
150 months ago
Why isn't this popular in other countries?

Probably the same reason Boxing day isn't a big deal in many countries - its a regional/cultural thing
Score: 11 Votes (Like | Disagree)
marioguarneros Avatar
150 months ago
Those bags are not bad at all!

I guess people here will still complain:

-Why is this not happening in my country?
-This bags are rubbish.
-I already have a MacBook Air, iPad, etc.
-They are too expensive!

Blah, blah, blah you get the idea from all the other posts in the forum.

Congrats to whoever did actually buy their surprise bags! =)
Score: 7 Votes (Like | Disagree)