Japanese Apple Fans Line Up for Annual 'Lucky Bag' Discounts

Tech in Asia reports on the Japanese tradition of "lucky bags" in which retailers celebrate the new year by offering customers grab bags filled with unknown items at a substantial discount from their retail prices. In exchange for the substantial discounts, customers must simply accept whatever products are in the bags.

lucky bag ipad 2 2012
Apple lucky bag with iPad 2, Smart Cover, Camera Connection Kit, headphones, and more

Apple offers some of the most highly sought-after lucky bags, with customers paying hundreds of dollars for bags hoping to receive their favorite big-ticket items. This year's lucky bags from Apple were sold for 33,000 yen, or the equivalent of about $430.

I always considered myself a pretty big Apple fan, but this event seems to bring out the most hard-core fanboys. Back in 2010 I tried to queue for a lucky bag, arriving at the store at 5am only to find that overnight campers had filled all the spots. This year the bag cost 33000 yen (about $430), and most customers are hoping that there will be a big ticket item inside like an iPad 2 or a Macbook Air.

Japanese blog Mac Otakara posts a gallery of photos showing the contents of several lucky bags, with the biggest prize being an 11-inch MacBook Air bundled with a sleeve for the computer, a Magic Mouse, and a pair of headphones. Other lucky bags shown in the gallery offered either a 16 GB Wi-Fi iPad 2 or an 8 GB iPod touch as the main item.

Top Rated Comments

arn Avatar
136 months ago
You would be pretty pissed if you got a load of cheap items though, no?

I thought the value of the bags was always greater than the price. They may not be things you want, but I don't think you lose money on the deal.

arn
Score: 38 Votes (Like | Disagree)
ewkid Avatar
136 months ago
This would never work in the U.S. because of the "it's all about me" attitude. You would be pissed if you got an iPad and the guy behind you got a MacBook Air. Japanese can handle this, we can't.
Score: 31 Votes (Like | Disagree)
lighthouse_man Avatar
136 months ago
Why cannot we have this :'(

People returning their bags for a refund because they didn't get the Air?
Score: 28 Votes (Like | Disagree)
NutsNGum Avatar
136 months ago
I wish I lived in Japan.

Primarily to watch Godzilla fights, though this is also quite good.
Score: 22 Votes (Like | Disagree)
JGowan Avatar
136 months ago
What fun! I would totally do this... however... in the USA:

It would not go over here, though. Americans want what they want when they want it (and nothing less so help them God). They would never be willing (in droves) to just accept whatever's in the bag.

Even if they signed a consent form saying they would abide by the rules, the minute they were disappointed after opening their swag bag, here'd come the tears/swears. They would try to find a way around the NO RETURN rule and there would be a lot of pissing/moaning/fit throwing. They'd make the whole situation impossible and miserable.

I'm American and I hate to admit it but I know how much of this society acts/thinks. I'm not that way (and would accept a less than stellar bag), but most are (and wouldn't).

Sad but true.
Score: 17 Votes (Like | Disagree)
adcx64 Avatar
136 months ago
That's the coolest tradition I've ever seen. As there's nothing in the Apple store I wouldn't want!
Score: 15 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...