Jimmy Iovine to Apple: 'You Have a Hole in Music Right Now; Let Me Plug It'

Beats co-founder, music mogul, and Apple employee Jimmy Iovine was named as one of GQ's Men of the Year, and in an interview with the magazine, he unveiled some details on his efforts to establish a partnership with Apple, which famously led to the $3 billion acquisition that was Apple's biggest purchase ever.

According to Iovine, who had an ongoing relationship with Steve Jobs, he worked hard to persuade Apple to purchase Beats because it was the only company that he wanted to work for. He also believed he had a lot to bring to the company, telling Apple execs that he would "plug" Apple's "hole in music," referring to the company's lack of presence in the streaming music arena.

beatsimage.jpg

Jimmy Iovine, Tim Cook, Dr. Dre and Eddy Cue

I convinced them that they had to buy this company. I said, "I don't want to work for anybody else. I want to do this at Apple. I know I can achieve this at Apple. I don't want to shop it. I wanna come here, to Steve's company. I know you guys; I know what you're capable of; I know you get popular culture. I know you have a hole in music right now; let me plug it." I think it was two years before they said yeah.

Though he only joined Apple in 2014, Jimmy Iovine and Steve Jobs were longtime friend and had a close relationship. Iovine even collaborated with Apple on several projects, helping Steve Jobs sign deals with music labels in the early days of iTunes and working with Apple and U2 on a special edition iPod. Iovine even pitched a subscription music service to Apple way back in 2003, far before services like Pandora and Spotify exploded in popularity.

Iovine does not have a specific title at Apple, but he reportedly has a senior role at the company alongside Dr. Dre, aka Andre Young, and works under iTunes chief Eddy Cue. Given his experience in the music industry, there has been some speculation that Iovine is working to help Apple secure deals with record labels, establish relationships with artists, and create a connection with a younger audience.

When announcing the Beats acquisition, Apple CEO Tim Cook called Iovine and Dre's talent and skills "really unique" and "very hard to find." In a later interview, Cook called the duo "off the charts creative geniuses," specifically citing Iovine's knowledge of the music industry as one of the major reasons he was hired.

At the current time, Apple is said to be working on a rebranding of Beats Music that may see it incorporating the service into iTunes and cutting the subscription price. The new music streaming service is expected to be unveiled in early 2015, possibly ahead of the Grammy Awards in February.

Top Rated Comments

henryngan2006 Avatar
89 months ago
I'm 140% sure that he's hinting anal...
Score: 45 Votes (Like | Disagree)
ValSalva Avatar
89 months ago
Jimmy Iovine to Apple: 'You Have a Hole in Music Right Now; Let Me Plug It'

Of course we all know what he meant but wow... sounds like a really bad pick up line :eek:
Score: 29 Votes (Like | Disagree)
leroypants Avatar
89 months ago
All jimmy is thinking is that Apple is a bunch of complete suckers for paying 3 billion for Beats.
Score: 23 Votes (Like | Disagree)
Crosscreek Avatar
89 months ago
Not the only thing Apple has a hole in. How about a headless Mac besides a watered down Mac Mini and an over priced Mac Pro.
Score: 21 Votes (Like | Disagree)
Razeus Avatar
89 months ago
I think the biggest problem with iTunes is:

Unless I'm on an Apple device, I can't access the damn thing.

Why is it that the "best albums" list are rolling out on blogs, yet no links for me to go iTunes?

Why can't I purchase a concert ticket for an artist I like that's coming to town?

Why do I always have to go elsewhere to find more about an artist/band?

Why is the UI on desktop and iOS so convoluted?

Why do the letters on the right side of the iOS app have to be so small that I can't tap the correct place I want to go?

But I digress.
iTunes is not about music. It's about "give us your money and get out!
Score: 16 Votes (Like | Disagree)
leroypants Avatar
89 months ago


Where is Iovine's right hand?
Score: 13 Votes (Like | Disagree)

Top Stories

iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
maxresdefault

'Being James Bond' Retrospective Will Be Free to Watch Through Apple TV App

Tuesday August 31, 2021 8:25 am PDT by
Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline. The story from MGM is said to feature Daniel Craig reflecting ...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...