A new report from Bloomberg indicates Sony may be gearing up to produce a new line of smartwatches for release next year. The report states the new watch will focus on design and customization over the technological prowess of watches like the yet-to-be-released Apple Watch and Sony's own SmartWatch 3.

smartwatch_3_press

Sony's just-released SmartWatch 3, a more traditional smartwatch

The upcoming Sony device will use an e-paper display in lieu of a traditional LCD or OLED smartwatch screen and, according to Bloomberg, and the display will cover the entire surface of the watch and band.

The watch’s face and wrist band will be made from a patented material that allows the entire surface area to function as a display and change its appearance, the people said, asking not to be named because it hasn’t been announced.

Sony also hopes the e-paper display's outdoor friendly view-ability advantage over other display technologies will attract consumers.

The device will emphasize style, according to Bloomberg's sources, rather than attempting to out-perform technological offerings in the increasingly crowded smart watch field. The watch is said to be part of Sony CEO Kazuo Hirai's recent initiative to fast-track promising products and attempt to regain the culture of innovation the company was known for in years past.

“The innovation program is very important, but it will take time and require some risk-taking,” said Sadao Nagaoka, a professor at Hitotsubashi University in Tokyo who studies innovation and serves as an economic adviser to Japan’s Patent Office. “It’s not that Sony ran out of new ideas, but rather, it’s taking too long to restructure, and gigantic losses have starved new businesses of funds.”

The new watch is reportedly part of Sony's new Seed Acceleration Program, which allows any employee with a new idea to pitch to other employees, or a panel of outside experts, for venture financing. Speaking of the program earlier this year, Hirai noted he is optimistic about the new direction of the company, and hopes the innovation program continues to become "the driving force for our new Sony."

Top Rated Comments

Waxhead138 Avatar
89 months ago
It would be nice to see Sony competitive once again outside the worlds of Playstation and TV screens.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
89 months ago
So basically this:

Score: 3 Votes (Like | Disagree)
osaga Avatar
89 months ago
I think it sounds great. It would be great if the Apple watch was a beautiful thin round color e-paper display with great battery life, and the beautiful bands, cases, customization and build quality of the Apple watch. All it would do is provide notifications, tell the time, and provide health data to your phone. From a distance it looks like a classic watch. It's then a style accessory 1st and foremost, that also happens to be very useful. I'd buy one.

It might also be great if the watch was simply a round disk. And then Apple could encourage third party manufacturers Gucci, Fendi, Prada etc. to make enclosures and bands. Ensuring that Apple never falls behind in case Apple can't keep up with fashion trends, they'd never even have to worry about that.
Score: 2 Votes (Like | Disagree)
MarkCollette Avatar
89 months ago
As for the watch? If it isn't able to stand on its own I have zero interest. A tethered watch is pointless to me. I do not want to have to have any more junk on my body. I'd love to be able to leave my phone behind and be able to do everything from the watch, if need be, instead.

Agreed, the only way I'd buy a smart watch is if it allowed me to leave my phone at home, when doing sports. So, I could get by without cellular and maybe even wifi, but it had better have GPS/Glonass/Galileo built-in. Calendars, contacts, notes, etc should be always up-to-date when in range of my iPhone, MacBook Air, or wifi.
Score: 1 Votes (Like | Disagree)
69650 Avatar
89 months ago
At last, a smart watch you can actually use. I like the idea of a smart watch but I don't want a big bulky heavy "computer" strapped to my wrist that I've got to charge every night. The Apple Watch in it's currently form will be a 5 minute wonder. Thin and light with colour e-ink display and a decent battery life is definitely the way to go.
Score: 1 Votes (Like | Disagree)
cambox Avatar
89 months ago
Come back Sony! All is forgiven! Please make something different and get us away from the normal and safe.
Score: 1 Votes (Like | Disagree)

Top Stories

m1x mac mini screen feature

High-End 'M1X' Mac Mini With New Design and Additional Ports Expected to Launch in the 'Next Several Months'

Sunday August 22, 2021 5:59 am PDT by
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg's Mark Gurman reports. In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace...
mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac

Saturday August 14, 2021 6:15 am PDT by
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences. A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbookpro13large

macOS Big Sur Update Bricking Some Older MacBook Pro Models

Sunday November 15, 2020 5:33 am PST by
A large number of late 2013 and mid 2014 13-inch MacBook Pro owners are reporting that the macOS Big Sur update is bricking their machines. A MacRumors forum thread contains a significant number of users reporting the issue, and similar problems are being reported across Reddit and the Apple Support Communities, suggesting the problem is widespread. Users are reporting that during the...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
General YouTube Feature 1

YouTube Premium and Music Surpass 50 Million Subscribers

Friday September 3, 2021 2:19 am PDT by
YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...