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U.S. Customers Favoring iPhone 6 Over 6 Plus by 3:1 as 91% of Buyers Opt for Latest Models
Following the launch of the iPhone 6 and 6 Plus back in September, a new survey of U.S. customers by Consumer Intelligence Research Partners (CIRP) details the adoption rate of the first thirty days of the devices' lifespan.
The survey data, shared in a research note published today by UBS analyst Steven Milunovich, indicates that 91 percent of iPhone owners bought either an iPhone 6 or 6 Plus in the first four weeks of launch, rising from 86 percent in the first two weeks. Uptake of the new models also compares favorably to last year's iPhone launch, which saw 84 percent of customers in the first thirty days opting for the iPhone 5s and 5c.
Most of the increase in share for the new models since the initial launch period has come from the iPhone 6, which saw an increase of six percentage points to 68 percent, while the iPhone 6 Plus remains at around 23-24 percent of purchases, despite both facing high demand during their initial launch.
The 3:1 ratio favoring the iPhone 6 over 6 Plus has come down slightly from early adoption rate data, but as highlighted by Apple's Greg Joswiak last month, the true balance of customer interest won't be known until production constraints, which more heavily affect the iPhone 6 Plus, are resolved. The balance will also vary significantly by country, with customers in Asian countries tending to prefer larger screens than those in other countries.
The study by CIRP also measured future intentions on purchasing the iPhone 6 and 6 Plus. Of those asked, over 40 percent were planning to buy an iPhone 6 within the next year. Nineteen percent of Samsung users surveyed also plan to switch over to Apple for their next phone purchases, with over half of those intended purchases favoring the iPhone 6 Plus.
While that marks a significant potential share gain for Apple, recent data has so far shown lower than expected shares of Android customers switching over to the iPhone 6. A more realistic picture will, however, come later as the surge of iPhone early adopters wanes.
When the iPhone 6 and 6 Plus launched in September, they sold over ten million units in their launch weekend, including 4 million first-day pre-orders. The iPhone 6 and 6 Plus also outpaced last year's nine million units of the iPhone 5s and 5c shipped in their opening weekend, but that figure is widely viewed as somewhat inflated by ample stocks of iPhone 5c units shipping into inventory channels.
The survey data, shared in a research note published today by UBS analyst Steven Milunovich, indicates that 91 percent of iPhone owners bought either an iPhone 6 or 6 Plus in the first four weeks of launch, rising from 86 percent in the first two weeks. Uptake of the new models also compares favorably to last year's iPhone launch, which saw 84 percent of customers in the first thirty days opting for the iPhone 5s and 5c.
Most of the increase in share for the new models since the initial launch period has come from the iPhone 6, which saw an increase of six percentage points to 68 percent, while the iPhone 6 Plus remains at around 23-24 percent of purchases, despite both facing high demand during their initial launch.
The 3:1 ratio favoring the iPhone 6 over 6 Plus has come down slightly from early adoption rate data, but as highlighted by Apple's Greg Joswiak last month, the true balance of customer interest won't be known until production constraints, which more heavily affect the iPhone 6 Plus, are resolved. The balance will also vary significantly by country, with customers in Asian countries tending to prefer larger screens than those in other countries.
The study by CIRP also measured future intentions on purchasing the iPhone 6 and 6 Plus. Of those asked, over 40 percent were planning to buy an iPhone 6 within the next year. Nineteen percent of Samsung users surveyed also plan to switch over to Apple for their next phone purchases, with over half of those intended purchases favoring the iPhone 6 Plus.
While that marks a significant potential share gain for Apple, recent data has so far shown lower than expected shares of Android customers switching over to the iPhone 6. A more realistic picture will, however, come later as the surge of iPhone early adopters wanes.
When the iPhone 6 and 6 Plus launched in September, they sold over ten million units in their launch weekend, including 4 million first-day pre-orders. The iPhone 6 and 6 Plus also outpaced last year's nine million units of the iPhone 5s and 5c shipped in their opening weekend, but that figure is widely viewed as somewhat inflated by ample stocks of iPhone 5c units shipping into inventory channels.
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51 months ago
25% of buyers going for the Plus is still significant. That's a win for Apple, as those are customers that may have went elsewhere for a large form-factor phone.
51 months ago
Still think the wait times for the iPhone 6+ vs the iPhone 6 plays a huge part in differences in the numbers. Why wait 3 - 4 weeks for the plus when you can have the iPhone 6 immediately?
Overtime they should even up once the supply of iPhone 6+ increases.
Overtime they should even up once the supply of iPhone 6+ increases.
51 months ago
This doesn't surprise me. Even discounting the added cost, I don't think nearly as many people want a 2 handed phone as analysts think.
51 months ago
This doesn't surprise me. Even discounting the added cost, I don't think nearly as many people want a 2 handed phone as analysts think.
The iPhone 6 IS a two-handed phone. Soooooo inconvenient compared to my 4. Wish Apple didn't force us into this phablet world.
51 months ago
I used to think the Plus was huge, but after having the iPhone 6 for about a month, the Plus doesn't even seem that big to me anymore. If it weren't for the fact I put my phone in my front pocket, I'd probably think about getting a Plus.
51 months ago
The iPhone 6 Plus killed any reason for me to switch to Android. It feels like the perfect size phone after using it 1 month. No bend-gate for me.
51 months ago
Unfortunately even the 6 is a two handed phone. The annoying double touch home button to half the display is a workaround. After a few months with the phone I am all but certain that I prefer the size of the 5. I do like the rounded edges although it is harder to hold onto, but this is probably because of the additional size. I have owned iterations of the phone and to this day I still prefer the feel of the edge version. If Apple continue to improve the innards of the smaller form factor I'm pretty sure I'm headed back that way.
51 months ago
Still think the wait times for the iPhone 6+ vs the iPhone 6 plays a huge part in differences in the numbers. Why wait 3 - 4 weeks for the plus when you can have the iPhone 6 immediately?
Overtime they should even up once the supply of iPhone 6+ increases.
Once both phones are equally available, we'll see how the numbers end up. Probably closer than 3:1.
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