Apple Reportedly Eyeing Los Angeles' Historic Broadway Trade Center for Retail and Corporate Campus

Apple may open a new retail store and corporate campus in downtown Los Angeles, according to a report in Downtown LA Examiner (via ifoAppleStore). The new location would be situated in the historic Broadway Trade Center, which opened in 1908 as Hamburger's Department Store and occupies almost a full city block. Apple's expansion in Los Angeles would be part of a 10-year-long "Bringing Back Broadway" initiative that has been working to revitalize the downtown district by attracting high-profile retailers and other businesses to the area.

broadway-trade-center
According to the report's sources, Apple has signed a lease for "several hundred thousand" square feet of space in the Broadway building.

Rumors swirling are Apple Corp will have a campus in the building with multiple uses such as office space, residential, and retail. There is also talk of Apple opening up a branch for their recent 3 Billion dollar purchase of Beats By Dre, which is a critically acclaimed subscription streaming music service, which makes the popular Beats headphones, speakers and audio software.

The inclusion of a residential component for the project does not seem to make much sense for Apple, so the mention does draw some skepticism to the entire report.

The rumored campus wouldn't be Apple's first LA location, as the company already operates several retail stores in the Southern California city and its suburbs, and Beats has its main headquarters in nearby Culver City. Apple has been expanding both its retail and corporate presences, opening a number of new stores around the world as well as offices in Seattle, Boston and Cambridge, England.

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
iOS 18 Siri Integrated Feature

You Can Give Siri a New Name With iOS 18's Vocal Shortcuts

Friday June 14, 2024 4:33 pm PDT by
Apple in iOS 18 added a Vocal Shortcuts accessibility feature, and now that iOS 18 is available in a beta capacity, users have figured out that this option can be used to give Siri a new wake word. With Vocal Shortcuts, you can assign a custom phrase that Siri can understand to launch shortcuts and complete "complex tasks," and one of the shortcuts you can set up is an alternative for "Hey...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

MartinAppleGuy Avatar
125 months ago
I'm expecting a day where every historic building is turned into an Apple Store :P
Score: 3 Votes (Like | Disagree)
BrianMojo Avatar
125 months ago
Please let this rumor be true. It would do wonders for the street.
Score: 2 Votes (Like | Disagree)
name99 Avatar
125 months ago
They can be closer to their Hollywood pals.

You're just jealous because you don't have any Hollywood pals :)
Score: 2 Votes (Like | Disagree)
IJ Reilly Avatar
125 months ago
I dunno, the idea of an Apple Apartment could have some potential. Kind of reminds me of when Disney built their own utopia-ish city down in Florida. They could call it the "iHome". Oh wait...
Again, no. The report does not suggest that Apple has anything at all to do with the residential part of this development. This building has been slated for mixed used (commercial/office/residential) development for many years. If the report is true, Apple would become the lessee for the office and retail component, or at least a big part of it.

Incidentally those who know LA might better recognize this building as the old May Company, the owner before it became the Broadway Trade Center (in the '80s I think).
Score: 2 Votes (Like | Disagree)
iolinux333 Avatar
125 months ago
They can be closer to their Hollywood pals.
Score: 2 Votes (Like | Disagree)
IJ Reilly Avatar
125 months ago

According to the report's sources, Apple has signed a lease for "several hundred thousand" square feet of space in the Broadway building.The inclusion of a residential component for the project does not seem to make much sense for Apple, so the mention does draw some skepticism to the entire report.

The residential component makes perfect sense. According to the rumor, Apple is leasing a part of the building, not buying it.
Score: 1 Votes (Like | Disagree)