As indicated by an announcement yesterday, Apple has teamed up with Parisian fashion boutique Colette to show off the Apple Watch at the retailer's gallery on Rue Saint-Honoré in Paris for today only. The special event marks the first public appearance for the Apple Watch since being announced last month at a media event, as a long line began forming around Colette's before the event started at 11 AM local time.
Image taken by Elle magazine editor-in-chief Robbie Myers
Customers are only being allowed to look at the devices and will not have the opportunity to actually try out the smartwatch's capabilities. However, some journalists were allowed to try on the devices. Apple will also not be announcing any new details about the device at today's event, as info about full pricing and battery life remain unknown.
Left to right: Colette's Sarah Andelman with Karl Lagerfeld, Anna Wintour, Jony Ive, and Marc Newson (via Vogue's Suzy Menkes)
A number of members from Apple's industrial design team are also present at the event, including Apple's Senior Vice President of Design Jony Ive and newly hired Apple designer Marc Newson. Both Ive and Newson were also pictured with a number of high-profile fashion personalities, including notable designer Karl Lagerfeld and Vogue magazine editor-in-chief Anna Wintour. Other fashion journalists present also include Jean-Seb Stehli of Madame Figaro and Elle magazine editor-in-chief Robbie Myers.
In addition to positioning the Apple Watch as a consumer electronics product, Apple has also been pushing the wearable device as a fashionable accessory. The company invited top fashion editors and bloggers to its September 9 media event, and even allowed some to go hands-on with the smartwatch. Fashion publications including InStyle and Vogue were impressed with the Apple Watch, praising its design and the Digital Crown input method. However, others like The Doneger Group's Roseanne Morrison were unimpressed with the device, calling it "not pretty" and "future techno as opposed to feminine sexy."
At its event earlier this month, Apple said it is targeting an early 2015 launch for its wearable device. A report after the event stated that Apple would be "lucky" to launch the watch by Valentine's Day due to software development issues. The Apple Watch will start at $349 and may run up to $1,200 for the high-end Edition version.
Monday September 22, 2025 12:44 pm PDT by Juli Clover
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Friday September 19, 2025 10:02 am PDT by Joe Rossignol
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
Monday September 22, 2025 10:00 am PDT by Joe Rossignol
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Monday September 22, 2025 11:15 am PDT by Juli Clover
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Monday September 22, 2025 2:16 am PDT by Tim Hardwick
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman.
Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Monday September 22, 2025 8:44 am PDT by Joe Rossignol
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues.
Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
Monday September 22, 2025 7:29 am PDT by Joe Rossignol
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...
Amazing isn't it. Apple know exactly how to market their stuff. Push it hard in the fashion industry and get it in magazines that tell women what to buy. (Vogue, Cosmopolitan etc)
Samsung and others on the other hand release a watch and........ *tumble weed*
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.
Not impressed.
Au contraire. Even though I dislike digital watches and will not buy the Apple one, I think they are doing EXACTLY the right thing to ensure its success. Watches have always been jewelry first, utility devices second ( unlike phones, computers, mp3 devices, etc..).
In fact this is exactly what Steve Jobs would have done. Someone posted this video on another thread (Steve Jobs on fashion) :
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.
Not impressed.
However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').
