As indicated by an announcement yesterday, Apple has teamed up with Parisian fashion boutique Colette to show off the Apple Watch at the retailer's gallery on Rue Saint-Honoré in Paris for today only. The special event marks the first public appearance for the Apple Watch since being announced last month at a media event, as a long line began forming around Colette's before the event started at 11 AM local time.
Image taken by Elle magazine editor-in-chief Robbie Myers
Customers are only being allowed to look at the devices and will not have the opportunity to actually try out the smartwatch's capabilities. However, some journalists were allowed to try on the devices. Apple will also not be announcing any new details about the device at today's event, as info about full pricing and battery life remain unknown.
Left to right: Colette's Sarah Andelman with Karl Lagerfeld, Anna Wintour, Jony Ive, and Marc Newson (via Vogue's Suzy Menkes)
A number of members from Apple's industrial design team are also present at the event, including Apple's Senior Vice President of Design Jony Ive and newly hired Apple designer Marc Newson. Both Ive and Newson were also pictured with a number of high-profile fashion personalities, including notable designer Karl Lagerfeld and Vogue magazine editor-in-chief Anna Wintour. Other fashion journalists present also include Jean-Seb Stehli of Madame Figaro and Elle magazine editor-in-chief Robbie Myers.
In addition to positioning the Apple Watch as a consumer electronics product, Apple has also been pushing the wearable device as a fashionable accessory. The company invited top fashion editors and bloggers to its September 9 media event, and even allowed some to go hands-on with the smartwatch. Fashion publications including InStyle and Vogue were impressed with the Apple Watch, praising its design and the Digital Crown input method. However, others like The Doneger Group's Roseanne Morrison were unimpressed with the device, calling it "not pretty" and "future techno as opposed to feminine sexy."
At its event earlier this month, Apple said it is targeting an early 2015 launch for its wearable device. A report after the event stated that Apple would be "lucky" to launch the watch by Valentine's Day due to software development issues. The Apple Watch will start at $349 and may run up to $1,200 for the high-end Edition version.
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Monday December 22, 2025 3:20 pm PST by Juli Clover
The European Commission today praised the interoperability changes that Apple is introducing in iOS 26.3, once again crediting the Digital Markets Act (DMA) with bringing "new opportunities" to European users and developers.
The Digital Markets Act requires Apple to provide third-party accessories with the same capabilities and access to device features that Apple's own products get. In iOS...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
You'd think things would be slowing down heading into the holidays, but this week saw a whirlwind of Apple leaks and rumors while Apple started its next cycle of betas following last week's release of iOS 26.2 and related updates.
This week also saw the release of a new Apple Music integration with ChatGPT, so read on below for all the details on this week's biggest stories!
Top Stories
i...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Tuesday December 16, 2025 8:44 am PST by Joe Rossignol
Next year's iPhone 18 Pro and iPhone 18 Pro Max will be equipped with under-screen Face ID, and the front camera will be moved to the top-left corner of the screen, according to a new report from The Information's Wayne Ma and Qianer Liu.
As a result of these changes, the report said the iPhone 18 Pro models will not have a pill-shaped Dynamic Island cutout at the top of the screen....
Apple is significantly increasing its reliance on Samsung for iPhone memory as component prices surge, according to The Korea Economic Daily.
Apple is said to be expanding the share of iPhone memory it sources from Samsung due to rapidly rising memory prices. The shift is expected to result in Samsung supplying roughly 60% to 70% of the low-power DRAM used in the iPhone 17, compared with a...
Tuesday December 23, 2025 5:21 am PST by Tim Hardwick
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the iPhone mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
Amazing isn't it. Apple know exactly how to market their stuff. Push it hard in the fashion industry and get it in magazines that tell women what to buy. (Vogue, Cosmopolitan etc)
Samsung and others on the other hand release a watch and........ *tumble weed*
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.
Not impressed.
Au contraire. Even though I dislike digital watches and will not buy the Apple one, I think they are doing EXACTLY the right thing to ensure its success. Watches have always been jewelry first, utility devices second ( unlike phones, computers, mp3 devices, etc..).
In fact this is exactly what Steve Jobs would have done. Someone posted this video on another thread (Steve Jobs on fashion) :
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.
Not impressed.
However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').
