As indicated by an announcement yesterday, Apple has teamed up with Parisian fashion boutique Colette to show off the Apple Watch at the retailer's gallery on Rue Saint-Honoré in Paris for today only. The special event marks the first public appearance for the Apple Watch since being announced last month at a media event, as a long line began forming around Colette's before the event started at 11 AM local time.
Image taken by Elle magazine editor-in-chief Robbie Myers
Customers are only being allowed to look at the devices and will not have the opportunity to actually try out the smartwatch's capabilities. However, some journalists were allowed to try on the devices. Apple will also not be announcing any new details about the device at today's event, as info about full pricing and battery life remain unknown.
Left to right: Colette's Sarah Andelman with Karl Lagerfeld, Anna Wintour, Jony Ive, and Marc Newson (via Vogue's Suzy Menkes)
A number of members from Apple's industrial design team are also present at the event, including Apple's Senior Vice President of Design Jony Ive and newly hired Apple designer Marc Newson. Both Ive and Newson were also pictured with a number of high-profile fashion personalities, including notable designer Karl Lagerfeld and Vogue magazine editor-in-chief Anna Wintour. Other fashion journalists present also include Jean-Seb Stehli of Madame Figaro and Elle magazine editor-in-chief Robbie Myers.
In addition to positioning the Apple Watch as a consumer electronics product, Apple has also been pushing the wearable device as a fashionable accessory. The company invited top fashion editors and bloggers to its September 9 media event, and even allowed some to go hands-on with the smartwatch. Fashion publications including InStyle and Vogue were impressed with the Apple Watch, praising its design and the Digital Crown input method. However, others like The Doneger Group's Roseanne Morrison were unimpressed with the device, calling it "not pretty" and "future techno as opposed to feminine sexy."
At its event earlier this month, Apple said it is targeting an early 2015 launch for its wearable device. A report after the event stated that Apple would be "lucky" to launch the watch by Valentine's Day due to software development issues. The Apple Watch will start at $349 and may run up to $1,200 for the high-end Edition version.
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Friday October 24, 2025 2:30 pm PDT by Juli Clover
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
Monday October 27, 2025 9:15 am PDT by Tim Hardwick
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android.
The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
Monday October 27, 2025 7:41 am PDT by Joe Rossignol
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet.
Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday.
On its iOS 26 page, Apple says the delayed feature will be "coming later this year."
Apple's...
Monday October 27, 2025 4:01 pm PDT by Juli Clover
For the 10th anniversary iPhone that came out in 2017, Apple introduced the iPhone X with Face ID, notch, and minimized bezels, providing more display space than ever before. The 20th iPhone anniversary is approaching and Apple wants to take the iPhone X design even further.
We're two years away from the 2027 iPhone, but it's tough for Apple to keep major changes under wraps. We've rounded...
Amazing isn't it. Apple know exactly how to market their stuff. Push it hard in the fashion industry and get it in magazines that tell women what to buy. (Vogue, Cosmopolitan etc)
Samsung and others on the other hand release a watch and........ *tumble weed*
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.
Not impressed.
Au contraire. Even though I dislike digital watches and will not buy the Apple one, I think they are doing EXACTLY the right thing to ensure its success. Watches have always been jewelry first, utility devices second ( unlike phones, computers, mp3 devices, etc..).
In fact this is exactly what Steve Jobs would have done. Someone posted this video on another thread (Steve Jobs on fashion) :
Clearly we're living in a different age now but that picture of Ive with Anna Wintour (Editor of Vogue) & Karl Lagerfeld (Creative Director for Chanel) shows exactly how this trinket is being marketed.
Not impressed.
However, if it is to win over young, affluent people, Apple need to climb into bed with these fashion individuals (who have incredible influence on persuading their readers what is 'cool').
