Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Building Massive Structure at Flint Center for iPhone 6 Event
Apple today issued invitations for its upcoming iPhone 6 event on September 9, which is also said to include its much-anticipated wearable device. According to the invitations, Apple is planning to host the event at the Flint Center for the Performing Arts at De Anza College in Cupertino, the same location where Steve Jobs introduced the original Mac 30 years ago.
For the occasion, it appears that Apple has been building a massive structure on the campus, which has been kept under tight wraps with a white barricade. A MacRumors reader has sent in images of a mysterious structure at the Flint Center, which appears to span three stories and is protected by "scads" of security people. Administrators had previously declined to comment on what the structure is for, stating only "We are not at liberty to discuss that due to client wishes."
Image of mysterious structure taken on August 20
Apple has not held an event at the Flint Center in many years, so the company's return to the site of the original Mac unveiling suggests its upcoming announcement will be a major one. The Flint Center has a much higher seating capacity than other venues where Apple has unveiled products in the past, including the Yerba Buena Center and its own Cupertino campus.
Earlier this year, Apple iTunes chief Eddy Cue said that Apple's got the "best product pipeline" he'd seen in his 25 years at the company in the works, and Tim Cook promised "really great stuff" in new product categories.
Despite the cryptic "Wish we could say more" message on the media invitations, rumors have suggested Apple is planning to unveil both the iPhone 6 and a new wearable device at the September 9 event.
It is unknown whether Apple has plans to broadcast the event on the web and Apple TV as it has done for recent events, but MacRumors will provide live coverage both on MacRumors.com and through the MacRumorsLive Twitter account.
For the occasion, it appears that Apple has been building a massive structure on the campus, which has been kept under tight wraps with a white barricade. A MacRumors reader has sent in images of a mysterious structure at the Flint Center, which appears to span three stories and is protected by "scads" of security people. Administrators had previously declined to comment on what the structure is for, stating only "We are not at liberty to discuss that due to client wishes."
Apple has not held an event at the Flint Center in many years, so the company's return to the site of the original Mac unveiling suggests its upcoming announcement will be a major one. The Flint Center has a much higher seating capacity than other venues where Apple has unveiled products in the past, including the Yerba Buena Center and its own Cupertino campus.
Earlier this year, Apple iTunes chief Eddy Cue said that Apple's got the "best product pipeline" he'd seen in his 25 years at the company in the works, and Tim Cook promised "really great stuff" in new product categories.
Despite the cryptic "Wish we could say more" message on the media invitations, rumors have suggested Apple is planning to unveil both the iPhone 6 and a new wearable device at the September 9 event.
It is unknown whether Apple has plans to broadcast the event on the web and Apple TV as it has done for recent events, but MacRumors will provide live coverage both on MacRumors.com and through the MacRumorsLive Twitter account.
Buyer's Guide: Apple Watch (Caution)
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Top Rated Comments
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64 months ago
Its going to be a a fake home to show off the home automation features of iOS8/the watch
64 months ago
It isn't going to be a fake home. The rumors massively underestimated how large the screen on the new iPhone is going to be. Current estimate is 4032 inches.
64 months ago
Maybe Apple are just building an empty shed just to see if Samsung will build a bigger one before September 9th?
64 months ago
I wonder if they'll present the keynote as a musical? That would be different.
No that would be Samsung.
64 months ago
Where Steve showed the Mac 30 years ago!? Damn, the hype just increases. It's insane, I'm pumped!!!
64 months ago
Would be pretty epic if they pulled a fast one and introduced a product none of us even thought was coming...
64 months ago
I wonder if they'll present the keynote as a musical? That would be different.
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