BlackBerry Takes Advantage of iMessage Spam Reports to Tout BBM

BlackBerry is taking advantage of reports of iMessage's vulnerability to spam messages to tout its BlackBerry Messenger app. In a blog post, the company highlights a report from earlier this week that said iMessage users see quite a bit of spam, with accounts run by spammers responsible for more than 30 percent of all spam messages on mobile devices.

BlackBerry suggests that iMessage users switch to BBM to avoid spam and lists five reasons why BBM is superior to iMessage. According to the company, BBM is safer primarily because it does not utilize a phone number or email address and it only accepts messages from contacts.

bbm_ios

1) BBM is architected in a way that protects our 85 million users against spammers. iMessage works off of phone number or Apple ID. Anyone who has your number or Apple ID can send you messages whether you want them to or not. With BBM, users have a lot more control due to our "invite and accept" paradigm. In other words, both parties need to be mutually committed to being contacts in order to send and receive messages.

2) BBM gives you control. There's no spam on BBM due to its self-policing system. Users are in control of their contact list and there is no way to send a message without being contacts. You can't control someone showing up to your house, but you don't have to open the door. With BBM someone can request to be added to your list, but you don't have to accept their invite.

BlackBerry also uses its list to highlight BBM's encryption that protects messages from "spying or hacking," its ability to block contacts, and its cross-platform availability.

Despite all of BBM's apparent perks, BlackBerry has had trouble convincing users to adopt the app due to competition from iMessage and other messaging apps like WhatsApp, Kik, WeChat, and more. In late 2013, BlackBerry users on Android, iPhone, and BlackBerry phones sent and received approximately 10 billion messages per day, while WhatsApp processed upwards 50 billion messages per day.

Listed as number 56 in the social networking section of the App Store, BBM is ranked far below competing messaging apps. BlackBerry itself has also been struggling in recent months as iOS and Android make gains in the enterprise market.

The initial report on iMessage spam pointed towards Apple's deep integration of mobile and desktop as the reason for iMessage's popularity with scammers. While the uptick in iMessage spam has been recent, Apple does have some measures in place to combat spammers. There's rate-limiting on the iMessage network to stop users from sending hundreds of messages and there is a spam reporting protocol in place, but Apple will likely need adopt more aggressive measures in the future to limit spam messages due to the platform's growing popularity with spammers.

Top Rated Comments

(View all)
Avatar
81 months ago
I've actually never gotten spam, and I've had my iPhone for over 3 years now...
Score: 66 Votes (Like | Disagree)
Avatar
81 months ago
... Although I have to admit, this was pretty hilarious lolol
Score: 64 Votes (Like | Disagree)
Avatar
81 months ago
Oh Look! the 4 people still using BBM haven't had spam!
Score: 40 Votes (Like | Disagree)
Avatar
81 months ago

I've actually never gotten spam, and I've had my iPhone for over 3 years now...


i have been using for almost 4 years now. i have never gotten a spam message on any apple device. the spam message i get is not iMessage. it is just SMS text.
Score: 27 Votes (Like | Disagree)
Avatar
81 months ago
Is it just me orrr can a couple of those bullet points be merged together ...

Edit: iMessage came out with iOS 5 right ? Haven't had ANY Spam .
Score: 22 Votes (Like | Disagree)
Avatar
81 months ago
Hmmm... I've never received spam with iMessages.
Score: 20 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...