Apple in Talks With Insurance Companies Over HealthKit Partnership

In addition to seeking partnerships with several different hospitals and health institutions for its HealthKit initiative, Apple is also speaking with major U.S. insurance companies like UnitedHealth and Humana.

In a report on rising medical costs and partnerships between insurance providers, corporate employers, and fitness device makers, Bloomberg suggests that Apple has spoken with insurance companies about HealthKit, but no specifics on the conversation were provided.

The focus of the piece, highlighting the insurance perks that companies can offer to employees with healthy habits, implies that Apple may be exploring partnerships that would possibly allow its collected data to be shared with insurance companies and other medical providers.

Under the Affordable Care Act, the new national health-care law, companies can spend as much as 30 percent of annual insurance premiums on rewards for healthy behavior.

Technology companies are taking note. Apple Inc., which has new health-tracking software called HealthKit that will be released this year and is said to be developing its own wearable device, has talked with UnitedHealth, the biggest U.S. insurer, and Humana, about its health initiatives, executives at the insurance providers said. The companies wouldn't provide specifics about the conversations. Apple declined to comment.

An example of a partnership between a fitness company, an insurance provider, and a corporation is the agreement between Fitbit and oil company BP. As explained by Bloomberg, BP gave employees the option to wear a Fitbit fitness tracking device to earn points resulting in cheaper health insurance.

ios8healthapp

Apple's Health app

It is unclear if Apple is in talks about similar programs, but the company has been exploring many different options for its HealthKit initiative. First introduced during WWDC, HealthKit is a set of APIs designed to be incorporated into apps and hardware devices, collecting and aggregating a wealth of health and fitness data into one convenient location.

HealthKit pairs with the newly introduced Health app, which provides an interface for users to view all of this health data. Apple has already announced several partners it is working with on HealthKit, including Nike, the Mayo Clinic, and Epic Systems, a company that deals with electronic health records.

A recent report from Reuters has also suggested Apple is in talks with multiple health providers at Mount Sinai, Cleveland Clinic, Johns Hopkins, and Allscripts, with the company pushing HealthKit and its Health app as an all-in-one patient data resource for medical professionals.

The Health app, built into iOS 8, will be available to the general public as of next month, and the first fitness and health apps and devices will likely introduce support for HealthKit shortly after iOS 8 debuts. The Health app is also said to be heavily tied to Apple's own upcoming wearable, which may measure several different health-related metrics including fitness levels and sleep quality.

Top Rated Comments

studio¹³¹ Avatar
124 months ago
"We see you're getting fatter. Your rates just went up..."
Score: 38 Votes (Like | Disagree)
yaxomoxay Avatar
124 months ago
But why? Not that you're wrong but at least tell us why lol

they don't make insurance cheaper, they create fake discounts.
They punish those who don't follow the rules that THEY set up. And they use any possible excuse not to pay when they should.
I eat a french fry, I have an unrelated heart attack... and they can avoid to pay for my cures.

It's very dangerous and intrusive.

and mind you. In 2009 a major insurance company wanted $900 a week (A WEEK!!!) because of a pre-existing condition. That's their mind-set, the last thing you want is for them to know what you do, because whatever you do, it won't be 100% healthy.
Score: 21 Votes (Like | Disagree)
CrAkD Avatar
124 months ago
Let's be real. If this turned into price breaks for people that's great but you know they are going to use it to charge people MORE for insurance 5% of people will get discounts 95% will price hikes cause their unhealthy. OPT OUT!
Score: 13 Votes (Like | Disagree)
keysofanxiety Avatar
124 months ago
Not often I say this, but thank goodness for the NHS in the UK.
Score: 11 Votes (Like | Disagree)
bushido Avatar
124 months ago
"sorry we see that you havent worked out using the health app 2 years ago on a monday. therefore we regret to tell you that we cannot cover your bill"

greaaaat things to come. oh well i am not an us citizen so health insurance is all good
Score: 9 Votes (Like | Disagree)
The Mercurian Avatar
124 months ago
Major dislike. Are oyu paying attention Apple employees - a move like this would stop me from buying an i Watch
Score: 7 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

When Will Apple Release iOS 17.4 for iPhones?

Friday February 23, 2024 11:56 am PST by
Apple has been beta testing iOS 17.4 for nearly a month now. Below, we explain when the update is likely to be released to all users. In its press release announcing major App Store changes in the EU, which were implemented in response to new regulations under the EU's Digital Markets Act, Apple confirmed that iOS 17.4 will be released at some point in March:Developers can learn about these...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...