Apple Cracking Down on Fake App Store Reviews

Apple recently began cracking down on fake reviews in the App Store, a widespread problem that can affect both App Store rankings and Top Charts. According to research done by TechCrunch, Apple appears to have started removing false reviews earlier this year.

One app, Better Fonts Free, which is described by TechCrunch as "spammy," saw thousands of its June ratings disappear overnight. While the app has just 4,000 reviews at the current point in time, it previously had more than 20,000. Developers have no way to remove reviews, which means the fake reviews were pulled by Apple.

fakereviews1

Instead, what happened is that Apple did step in to remove this app's ratings due to attempts by the developer to game the system. What's more, this is not the first time the company has done this, we now understand.

In fact, any time Apple finds credible evidence of ratings fraud or manipulation, it can and "often" does take action to remove the ratings associated with that activity.

There are several websites and marketing services that allow developers to purchase fake five-star reviews in an attempt to game the App Store charts, improving their rankings and their downloads. Apple has warned against these practices in the past, suggesting that developers who utilize services to manipulate their App Store rankings could be banned from Apple's developer program, so it is no surprise that the company has been quietly removing fake reviews.

It is unclear how Apple determines which reviews are false, but as anyone who has stumbled across a fake review in the App Store knows, they are often easy to spot. Most fake reviews use the same general wording, structure, and punctuation, in addition to being overly positive. The reviews below come from a low-quality highly-ranked app that has a perfect five star rating.

fakereviews2
Apple has made several changes to the App Store in recent months with the aim of improving app discoverability. In late 2013, the App Store began compensating for small typos and misspellings and the company also implemented changes to the way apps are ranked for the Top Charts.

Just yesterday, Apple added a new 'Browse by Category' section ahead of major improvements being introduced to the App Store with iOS 8, including a new "Explore" tab and a search overhaul that includes trending and related searches.

Top Rated Comments

johnmarshall4 Avatar
129 months ago
This is really dumb. Developers that buy fake reviews are in clear violation of the developer agreement. Apple should not be spending time & energy removing fake reviews, instead they should warn the developer once, then kick them off the App Store!
Score: 12 Votes (Like | Disagree)
subsonix Avatar
129 months ago
Gotta love the wording in that ad, "Buy 100% Real iPhone App Reviews". I mean if you pay for them they are 100% fake, no?
Score: 11 Votes (Like | Disagree)
Krizoitz Avatar
129 months ago
Any review that contains that inane word "amazeballs" should be automatically deleted anyway.
Score: 11 Votes (Like | Disagree)
dlewis23 Avatar
129 months ago
This is really good news. There are often so many clearly fake reviews for apps.
Score: 9 Votes (Like | Disagree)
luckydcxx Avatar
129 months ago
samsung would hire more of these people to review apps.
Score: 8 Votes (Like | Disagree)
RightMACatU Avatar
129 months ago
This news was Aaaaaaamazing! Couldn't live without it! Two thumbs up! A must read for hardcore MacRumours fans!!!

;):D
Score: 7 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...