Apple Warns Developers Not to Manipulate App Store Rankings
Yesterday, a TouchArcade thread was posted that warned about fraudulent App promotion services that guarantee Top 25 rankings for a modest fee. According to the poster, these services utilize automated scripts or bots to artificially boost free app rankings into the Top charts. At least one company denied the claims in the thread.
PocketGamer picked up on the story based on the forum thread:
For $5,000, said company will allegedly utilise bots that will download a developer's app over and over again until it has broken into the top 25 charts. At this point, the developer's app will have received sufficient customer exposure to attract downloads from real people.
In an apparent response, Apple has just posted a reminder (via iClarified) to developers, warning them not to manipulate App Store chart rankings.
Adhering to Guidelines on Third-Party Marketing Services
Feb 6, 2012
Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership. Get helpful tips and resources on marketing your apps the right way from the App Store Resource Center.
The existence of these services is not new, but it seems the renewed publicity surrounding them has reached Apple's attention.
Top Rated Comments
Zynga, here I come!
I'm glad Apple are taking a more prominent note of this. I'm not an app developer, but it certainly does bug me how I have to wade through the tons of crap that I know has made its way into the top 100 by unfair means.
(Although I am completely aware that people are stupid/ bored enough to download them too).
It's the 5 star reviews for the apps that annoy me the most though.
I understand why developers would resort to these tactics: You could write a fantastic app but it'd be buried under thousands of others, it may never get the initial exposure it needs to take off.
On the other side of this, I find it increasingly difficult to find apps I like these days. Not just because there's so many apps out there, but also because of companies like the ones mentioned in this article messing up the ratings system.
What's the solution here? How could Apple better organize and catalogue the huge collection of apps?
And perhaps add a "novelty" category for all those pointless gimmick apps.