Apple to Enhance App Store with 'Explore' Tab, App Bundles, Beta Testing, and More - MacRumors
Skip to Content

Apple to Enhance App Store with 'Explore' Tab, App Bundles, Beta Testing, and More

by

After showing off the main features for iOS 8 at its Worldwide Developers Conference today, Apple announced improvements for the App Store starting with iOS 8, including app bundles, integrated beta testing, improved search and more.

f1401733601
In order to improve discoverability, the App Store will soon add an "Explore" tab, allowing users to explore through categories and sub-categories easily. Search has also been improved, with the ability to see the top trending searches in the App Store and related searches.

Developers will also be able to bundle together apps, allowing users to buy multiple apps for a single discounted price. Also available to developers are previews, which allows developers to include short videos to tell users what their apps are all about.

app_bundles
Finally, developers can also invite users to beta test their apps in a new service called TestFlight, which allows developers to see information about their apps from right within the service. The service is free for developers, and stems from Apple's acquisition of Burstly, which offered its own TestFlight beta management service, back in February.

Apple also announced that there are now 1.2 million apps in the App Store and nearly 300 million visitors to the App Store per week who are downloading apps. The App Store has also reached another significant milestone, passing 75 billion apps been downloaded since its 2008 debut.

Top Rated Comments

Mad Mac Maniac Avatar
162 months ago
Apple came so close to doing the right thing. App previews and beta testing are nice... but I really think they need to implement a hybrid of the 2 and give us app demos.
Score: 3 Votes (Like | Disagree)
CrazyForApple Avatar
162 months ago
I like the new scrolling method, vertical is way better
Score: 1 Votes (Like | Disagree)
Jessica Lares Avatar
162 months ago
Why do you assume that developers would not be able to decide whether their apps can be demoed?

I'm not. They have that option in the Windows Phone marketplace too.
Score: 1 Votes (Like | Disagree)
Jessica Lares Avatar
162 months ago
Apple came so close to doing the right thing. App previews and beta testing are nice... but I really think they need to implement a hybrid of the 2 and give us app demos.

Demos don't always work. Imagine making a demo for Threes, which has the same gameplay every time. You can't time limit it because sometimes it takes 30 minutes to play one round of it. Limiting it to one round will just let people play the demo over and over again. And if you limit it to just one or two rounds, it might mean that a user only gets 30 seconds to try it, which is pointless because you can't decide whether you like an app after 30 seconds.

The Windows Phone marketplace lets you check out demos, but it has lead to most reviews being about how people LIKE the game, but they aren't going to pay the money to continue playing them.

Too many people would just download them, just to check them out, and that's it.
Score: 1 Votes (Like | Disagree)
Parasprite Avatar
162 months ago
Finally, developers can also invite users to beta test their apps in a new service called TestFlight, which allows developers to see information about their app from right within the service. The service is free for developers. Apple acquired iOS beta testing program TestFlight in February.

This will be great in particular for OS X (when/if it is implemented—I'm not sure if it will be) where developers need to release betas outside of the App Store using workarounds (particularly with paid apps) and they don't always play nicely.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Everything New Your iPhone Can Do on iOS 27

14 New Things Your iPhone Can Do in iOS 27.2

Friday October 30, 2026 12:42 pm PDT by
Apple released iOS 27.2 on October 26, bringing enhancements to Siri AI, adding Suggestions in Messages, and sneaking in a string of smaller additions across Photos, Podcasts, Games, Apple TV, and FaceTime. iOS 27.2 is available to download to your device now via Settings ➝ General ➝ Software Update. Note that some features may not be available in all regions or on all iPhone models....
Latest Stories
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
16 minutes ago
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
3 hours ago
John Ternus Hosting His First Earnings Call as Apple CEO Today
John Ternus Hosting His First Earnings Call as Apple CEO Today
4 hours ago
Here's What Spotify Looks Like on Apple's HomeView
Here's What Spotify Looks Like on Apple's HomeView
5 hours ago
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
6 hours ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
6 hours ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
6 hours ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
6 hours ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
7 hours ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
7 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
8 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
8 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
9 hours ago
iPhone Duo Owners Can't Change Display Zoom After Setup
iPhone Duo Owners Can't Change Display Zoom After Setup
6 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
12 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
13 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
1 day ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
1 day ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
1 day ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
3 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
3 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
3 days ago