Apple to Enhance App Store with 'Explore' Tab, App Bundles, Beta Testing, and More - MacRumors
Skip to Content

Apple to Enhance App Store with 'Explore' Tab, App Bundles, Beta Testing, and More

by

After showing off the main features for iOS 8 at its Worldwide Developers Conference today, Apple announced improvements for the App Store starting with iOS 8, including app bundles, integrated beta testing, improved search and more.

f1401733601
In order to improve discoverability, the App Store will soon add an "Explore" tab, allowing users to explore through categories and sub-categories easily. Search has also been improved, with the ability to see the top trending searches in the App Store and related searches.

Developers will also be able to bundle together apps, allowing users to buy multiple apps for a single discounted price. Also available to developers are previews, which allows developers to include short videos to tell users what their apps are all about.

app_bundles
Finally, developers can also invite users to beta test their apps in a new service called TestFlight, which allows developers to see information about their apps from right within the service. The service is free for developers, and stems from Apple's acquisition of Burstly, which offered its own TestFlight beta management service, back in February.

Apple also announced that there are now 1.2 million apps in the App Store and nearly 300 million visitors to the App Store per week who are downloading apps. The App Store has also reached another significant milestone, passing 75 billion apps been downloaded since its 2008 debut.

Top Rated Comments

Mad Mac Maniac Avatar
160 months ago
Apple came so close to doing the right thing. App previews and beta testing are nice... but I really think they need to implement a hybrid of the 2 and give us app demos.
Score: 3 Votes (Like | Disagree)
CrazyForApple Avatar
160 months ago
I like the new scrolling method, vertical is way better
Score: 1 Votes (Like | Disagree)
Jessica Lares Avatar
160 months ago
Why do you assume that developers would not be able to decide whether their apps can be demoed?

I'm not. They have that option in the Windows Phone marketplace too.
Score: 1 Votes (Like | Disagree)
Jessica Lares Avatar
160 months ago
Apple came so close to doing the right thing. App previews and beta testing are nice... but I really think they need to implement a hybrid of the 2 and give us app demos.

Demos don't always work. Imagine making a demo for Threes, which has the same gameplay every time. You can't time limit it because sometimes it takes 30 minutes to play one round of it. Limiting it to one round will just let people play the demo over and over again. And if you limit it to just one or two rounds, it might mean that a user only gets 30 seconds to try it, which is pointless because you can't decide whether you like an app after 30 seconds.

The Windows Phone marketplace lets you check out demos, but it has lead to most reviews being about how people LIKE the game, but they aren't going to pay the money to continue playing them.

Too many people would just download them, just to check them out, and that's it.
Score: 1 Votes (Like | Disagree)
Parasprite Avatar
160 months ago
Finally, developers can also invite users to beta test their apps in a new service called TestFlight, which allows developers to see information about their app from right within the service. The service is free for developers. Apple acquired iOS beta testing program TestFlight in February.

This will be great in particular for OS X (when/if it is implemented—I'm not sure if it will be) where developers need to release betas outside of the App Store using workarounds (particularly with paid apps) and they don't always play nicely.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple Unveiled Four New Products Today

Tuesday August 25, 2026 8:39 am PDT by
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs. To learn more about these products, read our coverage below: Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils New Mac Studio With M5 Max and M5...
apple magic keyboard with glyphs 2026 refresh

Apple Quietly Refreshes Magic Keyboards

Tuesday August 25, 2026 7:22 am PDT by
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling. On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...
Apple Logo Gradient 16x9 1

Apple Just Made an Extremely Rare Product Announcement

Thursday August 27, 2026 7:58 am PDT by
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020. It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories. As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...