Jony Ive and Bono to Appear at Cannes Lions Festival to Discuss (RED) Partnership

The organizers of the Cannes Lions International Festival of Creativity today announced that they will be honoring Bono with the first ever LionHeart Award later this month at the 61st annual festival. The award is being given for Bono's work with the (RED) campaign to raise funds for the fight against AIDS.

bono_ive_cannes_lions
Alongside the honor, Bono and Apple design chief Jonathan Ive will participate in an on-stage interview to discuss their collaboration on the campaign, which has seen contributions from the purchase of (PRODUCT)RED Apple products reach $70 million. Ive last year also partnered with friend and designer Marc Newson to auction off a number of one-of-a-kind items, including a unique red Mac Pro and rose gold-plated EarPods, to benefit the (RED) campaign.

In an exclusive seminar for Cannes Lions delegates, Bono will join Jonathan Ive, Apple Inc’s Senior Vice President of Design, in a discussion moderated by Shane Smith, CEO and Founder of VICE Media, and introduced by Anne Finucane, Global Strategy and Marketing Officer of (RED) partner, Bank of America. Bono and Jonathan Ive will discuss the success of (RED) and [its] unique collaboration with global partners – including Apple, (RED)’s largest corporate contributor to the AIDS fight – and the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson. The auction resulted in $44 million for the Global Fund on World AIDS Day last year.

The 45-minute interview, which will represent a relatively rare public appearance for Ive, will take place on June 21. It is unclear whether video of the interview will be made available after the event, but we have contacted festival organizers to inquire about the possibility.

(Thanks, Joe!)

Popular Stories

Apple AI Command Center Concept Mock 3

Apple Expected to Launch This All-New Device Next Year

Wednesday November 27, 2024 1:05 pm PST by
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March. The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.2

Thursday December 5, 2024 11:48 am PST by
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch. The iOS 18.2 release notes provide a look at all of the new features that are coming...
Whatsapp Feature

WhatsApp to Drop Support for These iPhones Starting May 2025

Monday December 2, 2024 2:57 am PST by
WhatsApp is set to end support for iOS versions older than iOS 15.1 from May next year, removing the chat platform's compatibility with several iPhone models in the process. From May 5, 2025, WhatsApp will no longer be compatible with iPhone 5s, iPhone 6, and iPhone 6 Plus models. Users with those devices won't be able to access the encrypted chat service after the specified date unless they ...
New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.2

Wednesday November 27, 2024 5:05 am PST by
Apple is set to release iOS 18.2 in early December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as...
Flip iPhone Thumb 1

Apple's 2026 Foldable iPhone Could Reinvigorate Stalling Market

Monday December 2, 2024 4:04 pm PST by
The foldable smartphone market has stalled with customer interest in foldables waning, but that could change when Apple debuts a foldable iPhone, according to display analyst Ross Young. In a report on the current foldable smartphone market, Young says that Apple is expected to "enter the foldable market" in the second half of 2026. Apple's "dominant position in flagship smartphones" could...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Thursday November 28, 2024 3:30 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
iPhone 17 Pro Dual Tone Rectangle Feature 1

iPhone 17 Pro Already Rumored to Have These 8 New Features

Wednesday November 27, 2024 12:19 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch for 10 more months, there are already plenty of rumors about the devices. An imaginative iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models so far: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro ...
Tim Cook WWDC 2024

Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview

Wednesday December 4, 2024 5:40 am PST by
WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about...

Top Rated Comments

IJ Reilly Avatar
137 months ago
I didn't even know they'd been arrested.
Score: 13 Votes (Like | Disagree)
Macist Avatar
137 months ago
I've never known why a someone purchasing an ultimately frivolous disposable consumer product would want to tie up the buying experience with visions of africans dying.

Can't Apple just quietly donate a punch of money to good causes instead of giving Boner another chance to tell us what he's doing for charidee?
Score: 7 Votes (Like | Disagree)
G4DP Avatar
137 months ago
Why not release a RED iPhone and iPad if they really care about raising money? They would fly off the shelves


Instead they auction a red Mac Pro so one rich guy can have it as a status symbol


What's the logic? Is it about raising money for a cause or a status symbol?

it's never been about raising money. It's all about publicity.
Score: 7 Votes (Like | Disagree)
Cole Slaw Avatar
137 months ago
Bono and Apple are probably comparing notes on how to avoid paying taxes.
Score: 5 Votes (Like | Disagree)
jadot Avatar
137 months ago
So what I've learned from reading through this thread so far:

People really don't like Bono.
People really 'have an opinion' about pictures of people.
Conspiracy is alive and well, and still hilarious.
People are idiots, by and large.
Score: 4 Votes (Like | Disagree)
G4DP Avatar
137 months ago
I'm sorry, but I disagree. These people are using their celebrity status to do their part to make the world a better place. What's wrong with that?

Some of them do more for good causes, than many of us complainers do.

Bono doesn't. The amount of tax he dodges every year would feed millions. There are many that give money and don't need the world to know about it.
Bono is in it purely for himself.

Someone who buys a plane ticket on Concorde so his hat can travel in first class is a pretentious attention seeking moron.
Score: 4 Votes (Like | Disagree)