Apple CEO Tim Cook Calls New 'Haunted Empire' Book 'Nonsense'

timcook.pngYesterday, we highlighted Haunted Empire, a new book from former Wall Street Journal reporter Yukari Iwatani Kane examining the transition Apple has undergone with the death of Steve Jobs. While the book includes a few interesting tidbits, our view was that Kane had selected anecdotes to support a predetermined conclusion that Apple is in decline.

With the book debuting today, Apple CEO Tim Cook has taken the unusual step of issuing a statement about the book, calling it "nonsense", according to CNBC. Cook's statement reads:

This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger.

The book's release comes as Apple fans continue to wait for the first major product releases of 2014. Earlier today, the company brought back the 16 GB fourth-generation iPad as a low-end model to replace the iPad 2 and released a new 8 GB iPhone 5c in several countries to offer a cheaper option compatible with LTE networks.

Update 3/18 2:22 PT: Yukari Kane has given a statement to Re/code on Cook's condemnation of her book.

"For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. "Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has."

Top Rated Comments

IJ Reilly Avatar
110 months ago
If Cook wanted to be really subtle, they could have listed it in the iBook Store in the "fiction" section.
Score: 87 Votes (Like | Disagree)
Smartass Avatar
110 months ago
Apple is definately not in a decline. Especially now after they introduced a new 8gb iphone 5c and a new ipad 4
Score: 63 Votes (Like | Disagree)
giantfan1224 Avatar
110 months ago
Apple is definately not in a decline. Especially now after they introduced a new 8gb iphone 5c and a new ipad 4

You do your username justice.
Score: 41 Votes (Like | Disagree)
puffy1980 Avatar
110 months ago
He was hardly going to say "Nailed it" was he....
Score: 38 Votes (Like | Disagree)
Rogifan Avatar
110 months ago
Thank you Tim. I've read 4 or 5 reviews of this book so far and all of them have panned it. I hope no one spends money on this crap.
Score: 33 Votes (Like | Disagree)
CPTMuggle Avatar
110 months ago
The book reads like one long sensationalist piece with a clear agenda from the start. Kane formed an opinion before she started writing.
Score: 29 Votes (Like | Disagree)

Popular Stories

Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

Five iPhone 14 Rumors You May Have Missed

Thursday August 4, 2022 6:05 am PDT by
With August upon us, the countdown is officially on. We're just weeks away from when we're expecting Apple to announce the iPhone 14 lineup. Rumors of the next iPhone start early in the year, and as a result, some details about the upcoming device sometimes get lost in the crowd. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo To help MacRumors readers, we've created a ...
oneplus 10t and iphone 13 pro

Camera Comparison: The New OnePlus 10T vs. iPhone 13 Pro Max

Wednesday August 3, 2022 8:30 am PDT by
Android-based smartphone company OnePlus today announced the launch of its newest device, the OnePlus 10T, which we were able to check out ahead of time. The OnePlus 10T, priced starting at $649, boasts upgraded camera technology, so we thought we'd pit it against the iPhone 13 Pro Max to see just how it measures up. Subscribe to the MacRumors YouTube channel for more videos. The OnePlus 10T...
banish safari app pop ups

New iOS App Blocks Those Annoying 'Open in App' Pop-Ups in Safari

Friday August 5, 2022 2:47 am PDT by
You've probably experienced visiting a website like Reddit or LinkedIn on your iPhone only to be greeted with an annoying, almost full-screen pop-up urging you to view the content in their app instead of on the website. It's a common practice for websites that have accompanying iOS apps to push users to open (if they already have the app installed) or download their app from the App Store to ...
apple watch series 7 titanium

Apple Watch Edition Begins Selling Out Ahead of Series 8 Launch

Tuesday August 2, 2022 7:55 am PDT by
Apple Watch Edition models are beginning to sell out just weeks before the Apple Watch Series 8 lineup is expected to be announced. Several of the high-end Apple Watch Series 7 models with titanium casings are listed as "currently unavailable" on Apple's online store in the United States, Canada, the United Kingdom, and select other countries. In the United States, availability of 41mm...