Whole Foods has partnered with Square to deploy its iPad checkout system inside the grocery store chain at counters selling ready-to-consume products like pizza, coffee and sandwiches, supplementing the chain's traditional checkout lanes at the front of the store.
The company has signed a deal to put its iPad-based payment systems inside Whole Food Market grocers in the U.S., where they’ll be used at counters that sell ready-to-consume products — from pizza and sandwiches to coffee, beer and wine — as a supplement to the conventional checkouts at the front of the store. Customers will be able to pay with credit and debit cards, cash and, in some locations, by using the Square Wallet smartphone app. The idea is to expedite things both for people making a quick purchase from one of these venues and for those who are at the checkouts with a cartful of groceries.
The deal makes Whole Foods the second major retailer to roll out Square's technology. In 2012, Square and Starbucks formed a partnership that saw Square take over credit card processing at Starbucks stores in the U.S.