Square Pushes Further Into the Cash Register Business With the Square Stand

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Credit card processing company Square has added another product to its growing repertoire of small business solutions, today announcing the Square Stand -- a $299 iPad stand with a built-in credit card swiper and USB ports to add peripherals like a cash drawer, receipt printer and barcode scanner.

The stand is meant to pair with the Register checkout app that the company unveiled last year to give retail stores a cheaper option than pricey full-featured point-of-sale systems. Square updated its Register app with barcode scanning last month.

Square Stand
Though existing Square customers can purchase other stands, or simply use a free-floating iPad with Square's card swiper, AllThingsD spoke to Square CEO Jack Dorsey about the unserved market that he believes the Square Stand serves:

But that, Dorsey said, is where the point of the product comes in. There’s basically two areas being served by POS systems right now — the very small merchants, who use the company’s existing card reader software out there (or ones from competitors like PayPal or Intuit), and the big, cumbersome (and rather ugly) POS systems used by restaurants and others that cost somewhere in the area of ten grand or more. For Square’s setup, you could slap a $500 iPad on a $300 stand and, perhaps buy one or two of the ticket-printing peripherals to go with it, and be set up for under a grand.


The stand is available for $299, with a USB-compatible cash drawer ($199), receipt printer ($199), and barcode scanner ($99) available as add-ons. Retailers can add an entry-level iPad 2 and have a full register setup for under $1,200.

The Square Stand is available for preorder now, shipping July 8th.

Top Rated Comments

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94 months ago
The stand looks spiffy, but Square missed the opportunity by offering add-ons that do not match the aesthetics of the iPad and the stand.

Score: 7 Votes (Like | Disagree)
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94 months ago

Lol the add ons are expensive! No thanks. I'd rather just buy a Retina Macbook Pro :D

I suspect you do not run a retail store. These aren't $0.99 apps that you're downloading!
Score: 5 Votes (Like | Disagree)
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94 months ago
That has to be one of the best commercials I have seen in a long time.
Score: 4 Votes (Like | Disagree)
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94 months ago
I use Square for my business. The one thing that has continued to annoy me is the location of the "finished signing" button. I let my customers use a stylus, as the vast majority of people are more comfortable signing their name with something like a pen than with their finger, and if you're using a stylus that button is right where your hand is likely to bump the screen. I've had quite a few customers just start signing (barely more than the first stroke of their signature) only to have the button bumped and on it goes.

I brought this up with Square when it first came up, years ago now, and to date, through numerous updates, they have done nothing about it. Is it so hard to move the button to the top of the screen? Is there really a compelling reason to have it at the bottom the supersedes this glaring UI issue?
Score: 3 Votes (Like | Disagree)
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94 months ago

Lol the add ons are expensive! No thanks. I'd rather just buy a Retina Macbook Pro :D


You can't print receipts with a Retina Macbook Pro
Score: 3 Votes (Like | Disagree)
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94 months ago

What about a Chip Card Reader? People expect those in stores these days (and basically every that's not microscopic has them). At least that's how it is up here in Canada...


And Europe. But not in the U.S., AFAIK.
Score: 2 Votes (Like | Disagree)

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