Tim Cook Discusses Apple's Culture of Secrecy, Sapphire, and More in ABC News Interview

In honor of today's thirtieth anniversary of the introduction of the Macintosh, Apple CEO Tim Cook and executives Craig Federighi and Bud Tribble recently sat down for an interview with ABC News. ABC's David Muir was a guest on Good Morning America this morning, where he introduced a short preview of the interview, which airs in full tonight.

cook_federighi_tribble
In the clip, Muir talked candidly to the trio of executives about Apple's culture of secrecy, the company's plans for its Arizona sapphire manufacturing plant and the iWatch. Cook was forthcoming in the interview about his work habits and Apple's rumored black curtains, but as usual he adeptly deflected questions about Apple's future product roadmap.


The full interview will air tonight at 6:30 PM on World News with Diane Sawyer.

Top Rated Comments

kalsta Avatar
100 months ago
Nothing gets the fans on my MBP excited like a good Flash video.
Score: 30 Votes (Like | Disagree)
ericinboston Avatar
100 months ago
There has been more Mac news on this website in the last 24 hours than the last 5 years of MacRumors. Seriously.
Score: 22 Votes (Like | Disagree)
scottsjack Avatar
100 months ago
Right there in the first picture you see some of what is wrong at Apple.

Grey hair.

Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.
Score: 9 Votes (Like | Disagree)
69Mustang Avatar
100 months ago
Right there in the first picture you see some of what is wrong at Apple.

Grey hair.

Apple could use some young innovative people. As much as I like Apple (just got another one this week!) the product line has become stale, restrictive and overly-conservative. Users keep loosing connectivity and the ability to upgrade. The product line is full of holes, just what you might expect from some old, grey-haired dudes.

I would counter and say that's part of what's right at Apple. Steady leadership. They don't react to every new idea just because it's new. Sometimes slow and steady wins the race. I think Apples methodical approach has proven itself to be the right strategy. The results speak volumes. They change when they need to do so.

Also, I'm not in their HR Dept but I am pretty sure they have a crap ton of young innovative people working there. And about that... innovation doesn't have a chronological equivalency quotient.
Score: 7 Votes (Like | Disagree)
Rocketman Avatar
100 months ago
While this kind of retrospective and celebration is fun, it's very clear that this isn't Steve's Apple anymore.
I don't know. There is the compulsive attention to thinness. That's a Steve thing. There is the deprecating of "old" technology. Classic Steve. There's the release of a new OS with massively new innards, mostly unstable to end users and breaking work flow habits. Totally Steve.

Apple has adopted some of the aspects of Steve that annoy users in the name of changing the world around them.

Look at the iOS 7 update. Annoyed many users, but nonetheless is ubiquitous.

Apple is about the same. When you look at the slide show on Apple's site today it is interesting to me what Macs were used for. Not what I perceived, but all you have to do is look at 2001 and all of a sudden the internet is the make-it app for the platform.

I was using a IIci in a networked university to discover the internet in 1992. I think while I was discovering FTP and email someone came up with this thing called a browser. Useless! Nothing to see. Move along.

Rocketman
Score: 7 Votes (Like | Disagree)
Rogifan Avatar
100 months ago
The little clip isn't loading for me. Ho hum! Will try my PC when I get in.



I really like Craig Federighi but you might be right. I wonder what the design teams are like by comparison.

Here you go...

Score: 7 Votes (Like | Disagree)

Top Stories

calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...