Apple Tops Dell as Most Sought After Desktop Computers

According to new a survey done by market research firm Parks Associates (via CNET), Apple desktops have become the most sought after desktop computers this holiday season, beating out longtime holiday desktop leader Dell and other competitors such as HP and Acer. This marks the first time that Apple products have taken the top spot in the history of the survey, as the company was ranked 3rd in the category in 2011 and 2nd in 2012. The Apple TV also remained at the top spot for the most sought after streaming media device, topping the Roku TV.

mac_desktops_2013

“Apple topped the list of intended brands for desktop purchases for the first time this year,” said John Barrett, director, Consumer Analytics, Parks Associates. “In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.”

Apple quietly updated the iMac this past September with Intel's Haswell processors and faster PCI-Express based flash storage, which followed a major design revision to the desktop in 2012 that brought a thinner and lighter design. The company also currently sells its lower-priced Mac Mini and is getting ready to launch the high-end Mac Pro sometime in December, with a German retailer stating a possible availability date of Monday, December 16.

Related Roundups: iMac, Mac Pro, Mac mini
Related Forums: iMac, Mac Pro, Mac mini

Top Rated Comments

Negritude Avatar
106 months ago
It's always so nice and rare to see Mac related news on this site. Thank you. :D
Score: 26 Votes (Like | Disagree)
needfx Avatar
106 months ago
sought after, then somewhat let down with the price range :D
Score: 25 Votes (Like | Disagree)
osofast240sx Avatar
106 months ago
Ugh, disappointing.

I hope the new Mac Pro flops for being a limited and completely disposable design that's way over priced.
Overpriced for who???? Go make money!
Score: 23 Votes (Like | Disagree)
Mr-Kerrse Avatar
106 months ago
So many Apple haters, i got to ask why do you even use an mac forum :D
Score: 18 Votes (Like | Disagree)
Giuly Avatar
106 months ago
Dude, you're getting a Mac.
Score: 16 Votes (Like | Disagree)
sir1963nz Avatar
106 months ago
Ugh, disappointing.

I hope the new Mac Pro flops for being a limited and completely disposable design that's way over priced.

Try taking the current/old Mac pro on a plane.

New Mac Pro + external Thunderbolt raid array = more processing power, more storage, significantly less weight/space.
Score: 16 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...