Apple Tops Dell as Most Sought After Desktop Computers

According to new a survey done by market research firm Parks Associates (via CNET), Apple desktops have become the most sought after desktop computers this holiday season, beating out longtime holiday desktop leader Dell and other competitors such as HP and Acer. This marks the first time that Apple products have taken the top spot in the history of the survey, as the company was ranked 3rd in the category in 2011 and 2nd in 2012. The Apple TV also remained at the top spot for the most sought after streaming media device, topping the Roku TV.

mac_desktops_2013

“Apple topped the list of intended brands for desktop purchases for the first time this year,” said John Barrett, director, Consumer Analytics, Parks Associates. “In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.”

Apple quietly updated the iMac this past September with Intel's Haswell processors and faster PCI-Express based flash storage, which followed a major design revision to the desktop in 2012 that brought a thinner and lighter design. The company also currently sells its lower-priced Mac Mini and is getting ready to launch the high-end Mac Pro sometime in December, with a German retailer stating a possible availability date of Monday, December 16.

Related Roundups: iMac, Mac Pro, Mac mini

Top Rated Comments

Negritude Avatar
93 months ago
It's always so nice and rare to see Mac related news on this site. Thank you. :D
Score: 26 Votes (Like | Disagree)
needfx Avatar
93 months ago
sought after, then somewhat let down with the price range :D
Score: 25 Votes (Like | Disagree)
osofast240sx Avatar
93 months ago

Ugh, disappointing.

I hope the new Mac Pro flops for being a limited and completely disposable design that's way over priced.

Overpriced for who???? Go make money!
Score: 23 Votes (Like | Disagree)
Mr-Kerrse Avatar
93 months ago
So many Apple haters, i got to ask why do you even use an mac forum :D
Score: 18 Votes (Like | Disagree)
Giuly Avatar
93 months ago
Dude, you're getting a Mac.
Score: 16 Votes (Like | Disagree)
sir1963nz Avatar
93 months ago

Ugh, disappointing.

I hope the new Mac Pro flops for being a limited and completely disposable design that's way over priced.


Try taking the current/old Mac pro on a plane.

New Mac Pro + external Thunderbolt raid array = more processing power, more storage, significantly less weight/space.
Score: 16 Votes (Like | Disagree)

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