iOS Proves Much More Popular Than Android for Black Friday Shopping
Though Apple's iOS market share numbers have fallen behind Android in the past year, the platform still leads for Black Friday shopping.
According to research from IBM Benchmark, iOS users spent an average of $127.92 per order on Black Friday, versus an average of $105.20 per order for Android users.
Further, purchases from iOS devices accounted for 18.1 percent of all online sales tracked, while Android only represented 3.5 percent.
The data comes from millions of sales from 800 different U.S. retail websites tracked in IBM's Holiday Benchmark Report.
Separately, a report from Branding Brand (via TechCrunch) found that iOS made up two-thirds of mobile site visits to 152 smartphone-optimized websites.
According Branding Brand, iOS sent 66.62% of mobile site visits on Black Friday, while Android sent just 32.97% of the 9.3 million total visits accounted for across the sample 152 smartphone-optimized websites. These visits produced 174,111 orders, with a $93.20 average order value – an increase of 22.08% in average order value over Black Friday 2012.
Black Friday kicks off the traditional beginning of the holiday shopping season, continuing today with Cyber Monday.
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Top Rated Comments
Considering there are more android devices out there than iOS, that's pretty impressive.
So let me get this straight.. you guys are happy that people buy more stuff on iOS devices over Android devices? May I ask why? This constant fanboy flag planting **** is ruining what we all really love. Why must you chose sides?
I currently have an iPad 4 (mine) an iPad 3 (my sons) and an iPad Mini (wife). I also use a Samsung galaxy S4 phone and have a new nexus 7. My wife uses a Nexus 4. I get the best of everything. If an app comes out for iOS that is not on Android, I get it.
I must say that my Nexus 7 is my daily driver at this point. A tablet is extremely useful screen real estate for widgets and the iPad just doesn't have them. Does it mean I hate Apple? Nope. Sure doesn't.
And don't give me this Eco-system **** either. The apps I use everyday are both on my Nexus 7 and my iPad. We use Kindle for books, Evernote, Netflix, Amazon prime for movies and such and you can do it all from both. I have to say that if you buy all of your **** from just Apple.. you're an idiot and you're overpaying.
Furthermore... people who spend money on black Friday are not the kind of folks I want to model my life after. Perhaps morons who are willing to overpay for **** prefer Apple exclusively.
NONE of that would show up on this retail website report. Nor would any other App based purchases or activity.
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These reports are advertisements for the product that creates the report. What they actually mean, is not always clear.
For example, this same report says that people in Atlanta out-shopped people in Los Angeles and Dallas and Houston, among many other big cities.
Does that mean people in Georgia are richer than people in California or Texas?
No, it just means more people in Atlanta went online to the web sites monitored by this report.
But why? For all intents and purposes, ordering something online through Safari on your iPhone is exactly the same as ordering it through Safari on your Mac. As long as you're not infected with a keylogger, and the site you're ordering from has it's certs and security setup in working order, you're just as safe on one platform as you are on another.