iOS Proves Much More Popular Than Android for Black Friday Shopping
Though Apple's iOS market share numbers have fallen behind Android in the past year, the platform still leads for Black Friday shopping.
According to research from IBM Benchmark, iOS users spent an average of $127.92 per order on Black Friday, versus an average of $105.20 per order for Android users.
Further, purchases from iOS devices accounted for 18.1 percent of all online sales tracked, while Android only represented 3.5 percent.
The data comes from millions of sales from 800 different U.S. retail websites tracked in IBM's Holiday Benchmark Report.
Separately, a report from Branding Brand (via TechCrunch) found that iOS made up two-thirds of mobile site visits to 152 smartphone-optimized websites.
According Branding Brand, iOS sent 66.62% of mobile site visits on Black Friday, while Android sent just 32.97% of the 9.3 million total visits accounted for across the sample 152 smartphone-optimized websites. These visits produced 174,111 orders, with a $93.20 average order value – an increase of 22.08% in average order value over Black Friday 2012.
Black Friday kicks off the traditional beginning of the holiday shopping season, continuing today with Cyber Monday.
Popular Stories
Wednesday November 30, 2022 10:09 am PST by
Juli CloverApple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more.
The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update.
According...
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far.
iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York.
He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
Wednesday November 30, 2022 2:39 am PST by
Sami FathiGeekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor.
The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil.
The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more.
As suspected, the...
Wednesday November 30, 2022 12:43 pm PST by
Juli CloverTwitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon.
Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue.
According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team.
The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said:
This year's App Store Award winners reimagined...
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
Top Rated Comments
Considering there are more android devices out there than iOS, that's pretty impressive.
So let me get this straight.. you guys are happy that people buy more stuff on iOS devices over Android devices? May I ask why? This constant fanboy flag planting **** is ruining what we all really love. Why must you chose sides?
I currently have an iPad 4 (mine) an iPad 3 (my sons) and an iPad Mini (wife). I also use a Samsung galaxy S4 phone and have a new nexus 7. My wife uses a Nexus 4. I get the best of everything. If an app comes out for iOS that is not on Android, I get it.
I must say that my Nexus 7 is my daily driver at this point. A tablet is extremely useful screen real estate for widgets and the iPad just doesn't have them. Does it mean I hate Apple? Nope. Sure doesn't.
And don't give me this Eco-system **** either. The apps I use everyday are both on my Nexus 7 and my iPad. We use Kindle for books, Evernote, Netflix, Amazon prime for movies and such and you can do it all from both. I have to say that if you buy all of your **** from just Apple.. you're an idiot and you're overpaying.
Furthermore... people who spend money on black Friday are not the kind of folks I want to model my life after. Perhaps morons who are willing to overpay for **** prefer Apple exclusively.
NONE of that would show up on this retail website report. Nor would any other App based purchases or activity.
--
These reports are advertisements for the product that creates the report. What they actually mean, is not always clear.
For example, this same report says that people in Atlanta out-shopped people in Los Angeles and Dallas and Houston, among many other big cities.
Does that mean people in Georgia are richer than people in California or Texas?
No, it just means more people in Atlanta went online to the web sites monitored by this report.
But why? For all intents and purposes, ordering something online through Safari on your iPhone is exactly the same as ordering it through Safari on your Mac. As long as you're not infected with a keylogger, and the site you're ordering from has it's certs and security setup in working order, you're just as safe on one platform as you are on another.