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Apple Further Trims iPhone 5c Production as Customers Continue to Prefer iPhone 5s
According to Chinese site C Technology [Google Translate, via Unwired View], Apple is continuing to reduce its orders for the iPhone 5c with suppliers, still working to balance production with customer demand that has remained very strongly in favor of the higher-priced iPhone 5s.
The report claims that Apple's main assembly partner ProTek (Pegatron) has slashed production from 320,000 units per day in October to just 80,000 units per day. Similarly, Apple's backup assembler for the iPhone 5c, Foxconn, is operating at only a minimum capacity of 8-9,000 units per day.
Customer interest in Apple's iPhone 5s has continued to outpace that of the iPhone 5c, with Chinese mobile phone retailer D.Phone reporting that that the iPhone 5s is holding a 3.68:1 advantage over the iPhone 5c among its customers, according to MyDrivers [Google Translate].
Similar signs of continued iPhone 5s strength are showing up in data from analytics firm Fiksu, which shows iPhone 5s activity outpacing iPhone 5c activity by a 3-to-1 margin. As of today, Fiksu is seeing the iPhone 5s accounting for 6.4% of active iPhone devices on its network, with the iPhone 5c accounting for just 2.1%. That gap has grown over the past month, with the iPhone 5s previously outperforming the iPhone 5c by a roughly 2-to-1 margin.
Reports of Apple cutting iPhone 5c production are not new, but if the numbers in this latest report are correct, the cuts are even deeper than previously reported.
While iPhone 5c supplies have been plentiful since the device's September launch, the iPhone 5s has been much more constrained and is only now beginning to see improved supplies. Earlier this week, shipping estimates for new orders through Apple's online store improved to 1-2 weeks, while the various models are showing significantly improved availability in Apple's retail stores.
The report claims that Apple's main assembly partner ProTek (Pegatron) has slashed production from 320,000 units per day in October to just 80,000 units per day. Similarly, Apple's backup assembler for the iPhone 5c, Foxconn, is operating at only a minimum capacity of 8-9,000 units per day.
Customer interest in Apple's iPhone 5s has continued to outpace that of the iPhone 5c, with Chinese mobile phone retailer D.Phone reporting that that the iPhone 5s is holding a 3.68:1 advantage over the iPhone 5c among its customers, according to MyDrivers [Google Translate].
Similar signs of continued iPhone 5s strength are showing up in data from analytics firm Fiksu, which shows iPhone 5s activity outpacing iPhone 5c activity by a 3-to-1 margin. As of today, Fiksu is seeing the iPhone 5s accounting for 6.4% of active iPhone devices on its network, with the iPhone 5c accounting for just 2.1%. That gap has grown over the past month, with the iPhone 5s previously outperforming the iPhone 5c by a roughly 2-to-1 margin.
Reports of Apple cutting iPhone 5c production are not new, but if the numbers in this latest report are correct, the cuts are even deeper than previously reported.
While iPhone 5c supplies have been plentiful since the device's September launch, the iPhone 5s has been much more constrained and is only now beginning to see improved supplies. Earlier this week, shipping estimates for new orders through Apple's online store improved to 1-2 weeks, while the various models are showing significantly improved availability in Apple's retail stores.
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Buyer's Guide: iPhone 8 (Neutral)
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58 months ago
Eh, I think this isn't necessarily by design, but not a problem for Apple. They gave the "analysts" and "pundits" what they wanted -- a low cost iPhone -- and the consumers aren't buying it. Now Tim and Co. can turn around and say, "See? It didn't work. Now let us get back to doing what we do best -- hyper focusing on a single product."
on what planet is the 5C considered a 'low cost phone?'
58 months ago
Apple's Executive Boardroom meeting:
"I just don't get it. People want the phone from last year with a few slight improvements way more than they want the phone from last year with a colourful plastic backplate... why is that?!"
Disclaimer: I LOVE the build of the 5C, but it's simply the wrong price for what it is.
"I just don't get it. People want the phone from last year with a few slight improvements way more than they want the phone from last year with a colourful plastic backplate... why is that?!"
Disclaimer: I LOVE the build of the 5C, but it's simply the wrong price for what it is.
58 months ago
I've said it from the beginning making the iPhone 5C was a failure from a start
Lipstick on a pig is still a pig
58 months ago
More proof that the iPhone 5c is a failure. Apple have lost their way.
Great product. Wrong price point.
Great product. Wrong price point.
58 months ago
I mean, iphone plans are already around $90 per month; why would anyone feel like saving a hundred dollars for a crappier phone is worth it?
58 months ago
They gave the "analysts" and "pundits" what they wanted -- a low cost iPhone -- and the consumers aren't buying it.
The 5C isn't a low cost iPhone, it's only $100 cheaper than the flagship 5S so most people are going for the better specced model.
58 months ago
Just bought a Samsung Galaxy S4 that had been used once. Perfect condition.
The equivalent iPhone 5C is £225 more expensive than what I paid.
The equivalent iPhone 5C is £225 more expensive than what I paid.
58 months ago
More proof that the iPhone 5c is a failure. Apple have lost their way.
Great product. Wrong price point.
I agree that price point is the issue. At $299 off contract I would have bought one, maybe two. The current price is laughable.
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