Apple Asks Developers to Refrain From Using Gold iPhone 5s Images in Marketing Materials

by

For a number of years, Apple has asked that developers use only images of black iOS devices in their App Store marketing materials, although that restriction has never been firmly enforced. With the new look of iOS 7, Apple has been turning its promotional focus to white devices, and as noted by 9to5Mac earlier this month, the company removed language restricting developers to black devices, opening the door to additional color options.

On its App Store Marketing Guidelines page, Apple provides product images with blank display areas for all of the current iPhone, iPad, and iPod touch models to allow developers to paste their app screenshots into them for promotional purposes. The product colors included in Apple's downloads are limited, however, with the iPhone 5s, iPad Air, and iPad mini available in silver and space gray options while the iPhone 5c is available in blue and white and the iPod touch is available in blue and space gray.

ios_blank_product_images
Notably absent are files allowing developers to include their screenshots on gold iPhone 5s devices for marketing purposes, and Apple has now extended that restriction to custom photography and video, which already requires explicit approval from Apple. Apple has clarified which colors of devices may be used in custom photos and video with a new addition to the marketing guidelines:

Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray.

Just yesterday, a survey revealed that the blue and white iPhone 5c models have proven most popular with U.S. customers, and Apple's guidance on using those colors for developer marketing parallels consumer preference.

The iPhone 5s is a somewhat different story, with that survey showing the gold models with the lowest share among the three color options, but gold models have also been in the shortest supply. Those shortages have almost certainly skewed the buying patterns as customers wanting a gold iPhone have in many cases been forced to either turn to another color or hold off on their purchases until they can find a gold unit for purchase.

Apple has been heavily promoting the gold iPhone 5s in its television and print advertising for the iPhone 5s, and thus it appears that Apple prefers to keep focus on the distinctive color to itself. Within hours of the iPhone 5s launch as it became clear that customer demand for gold models was higher than expected, Apple was reportedly already moving to boost production of those models. Supplies do, however, remain very tight in Apple's retail stores and other locations.

Top Rated Comments

(View all)
Avatar
89 months ago

I would tell Apple to go jump in a whole and send my checks on time.


a whole what?
Score: 15 Votes (Like | Disagree)
Avatar
89 months ago

What sort of moron is going to see a gold coloured 5S as any more of a luxury item than say... a 'space grey' one?


Wait, you mean they're not plated with real gold?

*cancels all his orders*
Score: 13 Votes (Like | Disagree)
Avatar
89 months ago

It makes perfect sense. They want to promote the gold as if it were a luxury item. The ads need to be styled to support this. Use of the gold images in a contrary manner could dilute their message.


What sort of moron is going to see a gold coloured 5S as any more of a luxury item than say... a 'space grey' one?
Score: 11 Votes (Like | Disagree)
Avatar
89 months ago

I would tell Apple to go jump in a whole and send my checks on time.


You must have fallen into that *hole* as Apple both makes the rules and writes those checks. So unless you play the game by their rules, you will be stuck in that hole. It seems Apple wants to distinguish their ads from all the rest, with only they using the gold iPhone. Whatev.
Score: 8 Votes (Like | Disagree)
Avatar
89 months ago
Makes sense purely from a clashing colours standpoint. Colours on screen look nicer set against the blank canvas of white and black.
Score: 8 Votes (Like | Disagree)
Avatar
89 months ago

Maybe this is a sign they are going to discontinue the gold iPhone.


How I miss that downvote button.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Kuo: iPhone 12 Camera Lens Supplier Experiencing Quality Issues, But May Not Affect Launch Schedule

Thursday August 6, 2020 9:30 pm PDT by
One of Apple's camera lens suppliers for the upcoming non-Pro iPhone 12 models is having quality issues, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. The issues are, however, unlikely to have an impact on Apple's shipping schedule, presuming that Apple's other main supplier can make up the difference. Kuo says that Genius Electronic Optical has discovered...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Sony WH-1000XM4 Noise-Canceling Headphones Now Available for $350

Friday August 7, 2020 2:01 am PDT by
Sony's flagship WH-1000MX3 noise-canceling headphones have been among the best on the market for some time, and this week Sony released its fourth-generation WH-1000XM4 headphones boasting some notable improvements on the previous model. The XM4s feature the same basic design as the XM3s, but are one gram lighter at 254 grams due to slightly larger ear pads and some subtle tweaks to the...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...