For a number of years, Apple has asked that developers use only images of black iOS devices in their App Store marketing materials, although that restriction has never been firmly enforced. With the new look of iOS 7, Apple has been turning its promotional focus to white devices, and as noted by 9to5Mac earlier this month, the company removed language restricting developers to black devices, opening the door to additional color options.

On its App Store Marketing Guidelines page, Apple provides product images with blank display areas for all of the current iPhone, iPad, and iPod touch models to allow developers to paste their app screenshots into them for promotional purposes. The product colors included in Apple's downloads are limited, however, with the iPhone 5s, iPad Air, and iPad mini available in silver and space gray options while the iPhone 5c is available in blue and white and the iPod touch is available in blue and space gray.

ios_blank_product_images
Notably absent are files allowing developers to include their screenshots on gold iPhone 5s devices for marketing purposes, and Apple has now extended that restriction to custom photography and video, which already requires explicit approval from Apple. Apple has clarified which colors of devices may be used in custom photos and video with a new addition to the marketing guidelines:

Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray.

Just yesterday, a survey revealed that the blue and white iPhone 5c models have proven most popular with U.S. customers, and Apple's guidance on using those colors for developer marketing parallels consumer preference.

The iPhone 5s is a somewhat different story, with that survey showing the gold models with the lowest share among the three color options, but gold models have also been in the shortest supply. Those shortages have almost certainly skewed the buying patterns as customers wanting a gold iPhone have in many cases been forced to either turn to another color or hold off on their purchases until they can find a gold unit for purchase.

Apple has been heavily promoting the gold iPhone 5s in its television and print advertising for the iPhone 5s, and thus it appears that Apple prefers to keep focus on the distinctive color to itself. Within hours of the iPhone 5s launch as it became clear that customer demand for gold models was higher than expected, Apple was reportedly already moving to boost production of those models. Supplies do, however, remain very tight in Apple's retail stores and other locations.

Top Rated Comments

Sky Blue Avatar
97 months ago
I would tell Apple to go jump in a whole and send my checks on time.

a whole what?
Score: 15 Votes (Like | Disagree)
notjustjay Avatar
97 months ago
What sort of moron is going to see a gold coloured 5S as any more of a luxury item than say... a 'space grey' one?

Wait, you mean they're not plated with real gold?

*cancels all his orders*
Score: 13 Votes (Like | Disagree)
roadbloc Avatar
97 months ago
It makes perfect sense. They want to promote the gold as if it were a luxury item. The ads need to be styled to support this. Use of the gold images in a contrary manner could dilute their message.

What sort of moron is going to see a gold coloured 5S as any more of a luxury item than say... a 'space grey' one?
Score: 11 Votes (Like | Disagree)
furi0usbee Avatar
97 months ago
I would tell Apple to go jump in a whole and send my checks on time.

You must have fallen into that *hole* as Apple both makes the rules and writes those checks. So unless you play the game by their rules, you will be stuck in that hole. It seems Apple wants to distinguish their ads from all the rest, with only they using the gold iPhone. Whatev.
Score: 8 Votes (Like | Disagree)
wheeeelan Avatar
97 months ago
Makes sense purely from a clashing colours standpoint. Colours on screen look nicer set against the blank canvas of white and black.
Score: 8 Votes (Like | Disagree)
reden Avatar
97 months ago
Maybe this is a sign they are going to discontinue the gold iPhone.

How I miss that downvote button.
Score: 5 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...