Apple Releases First iPhone 5s Television Ad
Apple premiered a new ad called "Metal Mastered" during NFL games this afternoon, showcasing the new gold iPhone 5s. The ad, which features the song "Ooh La La" by Goldfrapp [iTunes] and no dialogue, depicts golden liquid metal morphing into the iPhone 5s.
Earlier this week, Apple launched the first magazine ads for the iPhone 5s, also featuring the gold model.
The new ad is very similar to the Plastic Perfected spot for the iPhone 5c that debuted in September
Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The new television spot, in fact, includes a "subject to availability" disclaimer at the end.
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums.
CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters).
GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year.
The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and changes added with iOS 16.4,...
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said.
Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...
Top Rated Comments
Apple is clearly moving to fashion as the primary driver of sales and that's not a bad thing at all. Apple doesn't particularly want to appeal to techies for these kind of products. Techies are opinionated, not very brand loyal and they don't see the value of fashion in selling a phone in the same way the rest of the public do. I think hiring all of these high-fashion execs is a really genius move by Cook. Particularly when you're a CEO considering the long term viability of the company, as it becomes more and more difficult to compete on specs to keep the other market happy.
Usually, I'd suggest really 'showing' the phone and how it actually works more than glitzy stuff like this, but everybody knows how to use an iPhone now, even with iOS 7.
A part of me prefers the casual nature of the 5c ads, but I see what they're doing here. They're making the 5s a luxury product, which is interesting.
My introduction to Ooh La La was this commercial.