Apple Releases First iPhone 5s Television Ad
Apple premiered a new ad called "Metal Mastered" during NFL games this afternoon, showcasing the new gold iPhone 5s. The ad, which features the song "Ooh La La" by Goldfrapp [iTunes] and no dialogue, depicts golden liquid metal morphing into the iPhone 5s.
Earlier this week, Apple launched the first magazine ads for the iPhone 5s, also featuring the gold model.
The new ad is very similar to the Plastic Perfected spot for the iPhone 5c that debuted in September
Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The new television spot, in fact, includes a "subject to availability" disclaimer at the end.
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8.
The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...
Apple today released iOS and iPadOS 15.6.1, minor updates to the iOS and iPadOS 15 operating systems initially released in September 2021. iOS 15.6.1 and iPadOS 15.6.1 come a month after Apple released iOS 15.6 and iPadOS 15.6 with new Live Sports features and bug fixes.
The iOS 15.6.1 and iPadOS 15.6.1 updates can be downloaded for free and the software is available on all eligible devices...
Krause said TikTok's in-app browser "subscribes" to all...
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect.
In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year.
Stage Manager in the iPadOS 16 beta is receiving heavy criticism for being "fundamentally misguided" in its approach to bringing a new level of multitasking to the iPad experience, with some even calling on Apple to delay the feature entirely due to its shortcomings.
Federico Viticci, the founder and editor in chief of MacStories and a prominent member of the Apple community, outlined his...
TSMC will begin production of 3nm chips for Apple by the end of 2022, according to a report this week from Taiwan's Commercial Times. A separate report from the publication claimed that TSMC will begin mass production of 3nm chips in September.
The report, citing industry insiders, claims that the M2 Pro chip may be the first to use TSMC's advanced 3nm process. Bloomberg's Mark Gurman...