Space Gray iPhone 5s Most Popular Amid Supply Constraints, Blue Leads for iPhone 5c

According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.

43 percent of iPhone 5s units sold were space gray, while 30 percent were silver and 27 percent were gold. Supplies of the space gray model were more readily available than the silver and gold iPhones, but consumers have demonstrated a preference for the black iPhone in the past.

For the iPhone 5c, blue proved to be the most popular choice with 27 percent of purchasers choosing the color, followed closely by white at 25 percent, green at 21 percent, and pink at 20 percent. Apple's yellow iPhone 5c was the least popular color, purchased by only 7 percent of the 400 consumers surveyed in the month after the phones launched.

iphonecolorpreference
Broken down by gender, women had a preference for the silver iPhone 5s, while men preferred space gray. Gold was equally split between both genders. Men also had a preference for the white and blue models of the iPhone 5c, while the pink iPhone 5c fared much better with women.

iphonecolorpreferencegender

Said CIRP Partner and Co-Founder Mike Levin, "iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much."

Because multiple models of the iPhone 5s have been difficult to obtain, CIRP's data gives an incomplete picture of iPhone 5s preferences. It is possible that consumers desiring a gold iPhone chose another color when supplies ran out or have yet to make a purchase. Data on the iPhone 5c is likely more accurate, as supplies of the phone have been plentiful since launch.

Related Forum: iPhone

Top Rated Comments

saving107 Avatar
121 months ago
According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
So you're telling me that the only color option Apple gave on launch day was the most popular?



3rd person in line:

Person "I want the gold iPhone 5s"
Apple employee "We don't have it"
Person "Can I get the White model"
Apple "We don't have it"
Apple "Would you like the Space Gray Model?"
Person "Do I have a choice?"
Apple "Yes, you can not buy a phone today"
Person "Fine, I will take Space Gray"
Apple "Awesome, this is a very popular model, everybody wants it"
Score: 59 Votes (Like | Disagree)
sevimli Avatar
121 months ago
Space Gray is not the most popular one, it is most abundant. :cool:
Score: 25 Votes (Like | Disagree)
ranasjsu Avatar
121 months ago
I bough space grey because I wanted space grey. :)
Score: 22 Votes (Like | Disagree)
Shrink Avatar
121 months ago
I strongly disagree with this article. I believe the only reason Space Grey is "popular" is because the gold model is in such awful availability that people would rather have a different color than waiting a month for gold. Also, prices on eBay prove this.
Yup...the article is wrong. You say it's because the gold was not available that grey sold more.

And the article said...

According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
Oh...wait...
Score: 9 Votes (Like | Disagree)
Orlandoech Avatar
121 months ago
So you're telling me that the only color option Apple gave on launch day was the most popular?

Image (http://images.wikia.com/brutallegend/images/8/8c/You_Don't_Say.jpg)

3rd person in line:

Person "I want the gold iPhone 5s"
Apple employee "We don't have it"
Person "Can I get the White model"
Apple "We don't have it"
Apple "Would you like the Space Gray Model?"
Person "Do I have a choice?"
Apple "Yes, you can not buy a phone today"
Person "Fine, I will take Space Gray"
Apple "Awesome, this is a very popular model, everybody wants it"


made me lol.... literally.
Score: 7 Votes (Like | Disagree)
sofila Avatar
121 months ago
I'm sure they did not get that the gold version was so limited and people had to buy the space grey. lol

gold version was so limited because Apple based its numbers reading MacRumors forums, where a lot of trendy and fancy members bashed gold as a creepy, vulgar and very non-elegant choice.:rolleyes:
Score: 5 Votes (Like | Disagree)

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