Apple is asking its supply chain to increase production of gold iPhone 5s models by one-third amid strong launch-day demand, reports The Wall Street Journal.
Apple Inc. has asked its suppliers to increase production of the gold-colored iPhone 5S by an additional one-third after seeing strong demand, people familiar with the situation said. It isn’t clear whether there are currently supply constraints manufacturing the new iPhone.
An Apple spokeswoman declined to comment.
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All iPhone 5s models have been seeing lengthy shipping estimates at or soon after the start of online orders, but gold models have been in the shortest supply, with the U.S. online store seeing shipping estimates rapidly slip to "October".
In-store supplies of gold models have also been limited, with some carrier partners and third-party retailers having no supply of gold models. Even Apple's own stores are in many cases reportedly very short on gold models.
Top Rated Comments
Apple keeps proving me wrong
The irony is what other old grey beard senior in the twilight of life are experts on modern day technology?
There are plenty of gray beards that have a firm knowledge of current tech... probably because they have been covering/using current tech since the time when you were still bouncing from left nut to right nut and just a gleam in your daddy's eye.
Apple could make an iPhone in **** brown and the masses would still drool
There's no need to replace the word Zune with ****.
Apple could make an iPhone in **** brown and the masses would still drool
Or they could make something really beautiful and you would still complain.