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Apple Boosting Gold iPhone 5s Production Amid Strong Demand
Apple is asking its supply chain to increase production of gold iPhone 5s models by one-third amid strong launch-day demand, reports The Wall Street Journal.
All iPhone 5s models have been seeing lengthy shipping estimates at or soon after the start of online orders, but gold models have been in the shortest supply, with the U.S. online store seeing shipping estimates rapidly slip to "October".
In-store supplies of gold models have also been limited, with some carrier partners and third-party retailers having no supply of gold models. Even Apple's own stores are in many cases reportedly very short on gold models.
Apple Inc. has asked its suppliers to increase production of the gold-colored iPhone 5S by an additional one-third after seeing strong demand, people familiar with the situation said. It isn’t clear whether there are currently supply constraints manufacturing the new iPhone.
An Apple spokeswoman declined to comment.
All iPhone 5s models have been seeing lengthy shipping estimates at or soon after the start of online orders, but gold models have been in the shortest supply, with the U.S. online store seeing shipping estimates rapidly slip to "October".
In-store supplies of gold models have also been limited, with some carrier partners and third-party retailers having no supply of gold models. Even Apple's own stores are in many cases reportedly very short on gold models.
Tag: wsj.com
[ 157 comments ]
Top Rated Comments
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83 months ago
I was one of those who thought the gold version would fail....
Apple keeps proving me wrong
Apple keeps proving me wrong
83 months ago
The irony is what other old grey beard senior in the twilight of life are experts on modern day technology?
There are plenty of gray beards that have a firm knowledge of current tech... probably because they have been covering/using current tech since the time when you were still bouncing from left nut to right nut and just a gleam in your daddy's eye.
83 months ago
it would be great if once again iphone sales numbers prove all skeptics wrong.
83 months ago
Apple could make an iPhone in **** brown and the masses would still drool
There's no need to replace the word Zune with ****.
83 months ago
Apple could make an iPhone in **** brown and the masses would still drool
Or they could make something really beautiful and you would still complain.
83 months ago
Apple could make an iPhone in **** brown and the masses would still drool
Wow, look at that. MacRumors censored the word Zune from your post.
83 months ago
What Girl, Woman, Grandmother doesn't like Gold? This is no surprise!
Apples no dummy, they know by keeping supplies low they can create the fear "OMG I may not get one" that's worked for decades in retailing.
Only an idiot thinks apple is keeping a color low in supply for marketing purposes. God that's dumb
83 months ago
I was one of those who thought the gold version would fail....
Apple keeps proving me wrong
Nah, you just miscalculated the amount of Chavs that own iPhones.
In all seriousness, Apple don't discuss their stock levels so chances are that it's more a case of providing too few phones in the first place.
There's an article on the BBC (http://www.bbc.co.uk/news/technology-24160158) mentioning that UK suppliers are in short supply from the off. What's worse is that they don't want to be identified further "over worries they could be further disadvantaged when supplies were replenished"
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