iOS 7 Now on 73% of Devices, But Adoption Rates 'Much Slower' Than iOS 6

Apple's iOS 7 adoption rates may have been slower than previously thought, according to a new report from mobile advertising firm Millennial Media, which suggests that iOS 6 adoption happened more rapidly than iOS 7 adoption.

According to the report, iOS 7 impressions on Millennial Media's advertising platform climbed an average of 185 percent each day during the seven days following the September 18 launch of iOS 7. One week after launch, 16 percent of total iOS traffic came from devices running iOS 7.

Comparatively, Millennial Media saw an average of 264 percent growth per day following the seven day release period after iOS 6 was launched on September 19, 2012. A week after launch, 35 percent of total iOS traffic came from devices running iOS 6, suggesting users adopted iOS 6 more rapidly than they adopted iOS 7.

ios6vsios7
Millennial Media hypothesizes that some consumers may have been hesitant to download iOS 7, given the major interface changes associated with the update.

What’s behind these patterns? We can’t say for certain, but we have a couple hunches. When comparing iOS 7 to iOS 6, we think that it is very telling that impressions were the same on Day 1, and iOS 7 slowed down significantly after that. Because iOS 7 was such a major update, it seems likely that early adopters downloaded it as soon as possible, but for other consumers, there may have been hesitation after reading about how radical the changes were. The internet was abuzz with iOS 7 reviews, and people may have decided to wait some time before adopting the new OS.

Millennial Media’s data seems to directly contradict earlier reports on iOS 7 adoption, which indicated users were downloading and installing iOS 7 much more rapidly than iOS 6. Back in September, just a day after iOS 7 was released, mobile analytics firm Mixpanel reported that 36 percent of active iOS devices were already running iOS 7, while ad network Chitika estimated iOS 7 adoption at 18 percent, putting both estimates far ahead of Millennial Media’s own estimates.

As of today, Mixpanel's data suggests that iOS 7 is now installed on approximately 72.5 percent of devices, with adoption continuing to climb steadily. In the past, Apple has emphasized the rapid adoption of its newest operating system upgrades as a major strength of the iOS platform comparative to competing platforms such as Android, which is plagued by fragmentation.

Top Rated Comments

boshii Avatar
95 months ago
I guess i'm the minority.

iOS 7 is the change I was looking for.
Score: 79 Votes (Like | Disagree)
lazard Avatar
95 months ago
no surprise, iOS 7 sucks.
Score: 68 Votes (Like | Disagree)
WLS Avatar
95 months ago
I hate it. It's just ugly. Why can't we install themes that we like and want?
Apple really messed up. Simplicity in the hardware - sure but at least make the interface interesting. Yes it needs more eye candy. What I want now is a way to get it off my iPad. :mad:
Score: 45 Votes (Like | Disagree)
MacVault Avatar
95 months ago
I hate iOS 7

I loath iOS 7 :mad:
Sure, iOS 6 needed some pizzaz, but iOS 7 UI is just garbage! Steve would fire Tim if he could!
Switching to Android asap.
Score: 45 Votes (Like | Disagree)
BrianMojo Avatar
95 months ago

no surprise, iOS 7 sucks.


I love it. Pretty much all of the changes make my life better day-to-day, Control Center being the best example. And frankly I really like the visual changes as well.

Honestly, this is like Facebook changing its layout. Everyone gets really upset at first and then they learn it and love it and then get upset if it changes from that. Basically, people love to complain and fear change.
Score: 31 Votes (Like | Disagree)
byke Avatar
95 months ago
IOS 7 is awful.
And I wont buy a new iPhone or iPad because of it.
Score: 29 Votes (Like | Disagree)

Top Stories

Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
maxresdefault

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...