New Apple Retail Chief Was Highly Involved in Burberry's Watch Retailing Efforts, Was Hired Over The Summer
Earlier today, Apple announced the hiring of Angela Ahrendts, the current CEO of Burberry, as its new head of the company's retail and online efforts. Now, more details are coming out about how she was hired and some of her activities at Burberry that could be useful at Apple going forward.
Former Wall Street Journal reporter Jessica Lessin, who now blogs on her own site, writes that Ahrendts loves watches and rolled out a high-end watch brand under her tenure at Burberry. This retailing experience could have an impact if Apple, as is rumored, introduces some sort of smart watch product.
I also hear she took particular interest in the watch retailing space in Burberry stores. Let’s just say her passion for watches is a coincidence. Or maybe just a plus. Needless to say the merchandising around the iWatch, whenever it arrives, will be remarkable.
Separately, The Wall Street Journal reports that Ahrendts agreed to join Apple several months ago, but the announcement of the hire was held back while Burberry determined her successor. It also reported that Apple was not the only company courting Ahrendts.
In pursuing Ms. Ahrendts, Apple won out over a more recent bid for Ms. Ahrendts by J.C. Penney. The department-store chain pursued the Burberry leader for its own top job, according to a person familiar with the situation.
J.C. Penney is looking to replace Mr. Johnson—who once held the Apple role that Ms. Ahrendts is stepping into. Mr. Johnson left J.C. Penney after his attempted makeover sent sales there crashing.
Angela Ahrendts will join Apple next spring after managing the CEO transition at Burberry.
Popular Stories
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past.
The account did not share any specific details about the alleged changes that are ...
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now.
Note: MacRumors is an affiliate partner with Amazon. When you click a...