Target Becomes Latest Retailer to Cut Price of iPhone 5c to $49.99

iphone5c.jpgTarget will be cutting the price of the iPhone 5c down to $49.99 from $79.99 starting this Sunday, October 13, reports CNET. Customers who have a Target REDcard can save an additional five percent on the device upon purchase. The move follows a rapid string of recent price cuts for the lower-cost device, inclduing Best Buy and RadioShack knocking the price of the device down to $50 with a gift card while Walmart dropped its own pricing to $45 through the holidays.

Yesterday, it was reported that Apple is cutting iPhone 5c production from 300,000 units to 150,000 units per day, with the lower-cost iPhone 5c seeing significantly better availability compared to the high-end iPhone 5s. It is, however, unclear how much of the plentiful iPhone 5c supplies are due to weak demand and how much is due to Apple simply having met demand through more effective production.

Apple announced last month that the iPhone 5s and iPhone 5c had sold a record nine million units during the launch weekend for both devices, but the company did not break down the sales distribution between the two models. However, a report from earlier this week did state that the iPhone 5c finished second in sales over the month of September at US carriers AT&T and Sprint, and finished within the top three in sales at all four major carriers, which suggests that the lower-cost iPhone is at least selling fairly well.

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Top Rated Comments

outphase Avatar
140 months ago
All the people saying "LAST YEAR'S TECHNOLOGY" need to realize that they're not the target demographic. There are plenty of people who don't care about the latest and greatest. I would argue that there are more of those people than those on the cutting edge.
Score: 5 Votes (Like | Disagree)
everything-i Avatar
140 months ago
All the people saying "LAST YEAR'S TECHNOLOGY" need to realize that they're not the target demographic. There are plenty of people who don't care about the latest and greatest. I would argue that there are more of those people than those on the cutting edge.

Well said, this is exactly how it is. The iPhone 5 spec is more than most will need and they go for the 5C because it feels better in the hand and its a bit cheaper.
Score: 3 Votes (Like | Disagree)
bbeagle Avatar
140 months ago
These stories are just too funny. People don't want overly colorful phones, no matter what you tell me in your commercials.

People don't want overly colorful phones WITH LAST YEAR'S TECHNOLOGY.

The iPhone 5c sales should be compared to the iPhone 4S sales after the iPhone 5 launch.
Score: 3 Votes (Like | Disagree)
BaldiMac Avatar
140 months ago
These stories are just too funny. People don't want overly colorful phones, no matter what you tell me in your commercials.

How many people are you talking about? Because, obviously, some people do. :D
Score: 3 Votes (Like | Disagree)
kunai Avatar
140 months ago
Jesus Christ, Apple. Lower the price of unlocked to $450 and you have an instant hit.

The $599 price for unlocked is absurd for a mostly year-old phone.
Score: 2 Votes (Like | Disagree)
everything-i Avatar
140 months ago
These stories are just too funny. People don't want overly colorful phones, no matter what you tell me in your commercials.

Considering you say that people don't want these phones they seem to be selling a hell of a lot of them.:rolleyes:

Apple couldn't care less about these discounts as they get the same amount of money regardless. This is retailers attempting to undercut each other, nothing more.
Score: 2 Votes (Like | Disagree)