This weekend, Samsung began running new television ads for its Galaxy Gear smart watch. The ads, which have received positive feedback from critics, pay homage to the first ads from another revolutionary device: the iPhone.
The ad from Samsung uses movie clips from "Star Trek", "Dick Tracy", "Knight Rider", and others with actors using their watches to communicate. The clip ends with a normal person using their Samsung Galaxy Gear, referencing a long-running pop culture fascination with wrist phones.
Six years ago, Apple used a similar ad to introduce the iPhone during the 2007 Academy Awards, stringing together movie clips of characters answering the phone.
Apple is rumored to have a smart watch in development that would compliment existing iOS devices with biometrics and other feature integration. It is expected to be released sometime late next year.
Top Rated Comments
(View all)...kidding.
(Or am I?)
Samsung copied a great commercial for a revolutionary product and created an okay commercial for a terrible product. We'll forget about the Gear in a couple of years or less.
So, where is the homage?
Starts at 00:00 in the video.
They steal everything don't they?
Samsung should have waited until Apple released their iWatch and copied it, instead they wasted all that time and money on a watch that no one will buy/use.I haven't seen a positive review on the Galaxy Gear. Is there one?