rdio_logoOnline music streaming service Rdio is announcing the launch of a free, ad-supported music service along with a new, $100 million partnership with radio operator Cumulus, reports The New York Times.

The move comes as Apple is officially launching its own ad-supported music streaming service, iTunes Radio, this week on September 18 with the public release of iOS 7. Currently, plans for Rdio start at $4.99 for web-only streaming, while unlimited web and mobile streaming is priced at $9.99.

Crucially for Rdio, which was introduced in 2010 and has struggled to gain a foothold in the market, Cumulus will also sell advertising for a free version of the service in the United States. Rdio, which costs $5 to $10 a month and is available in 31 markets around the world, lets its subscribers listen to millions of songs, build playlists and interact with other users.

Last month, rival music service Pandora announced that it was going to remove its 40-hour free listening limit ahead of the launch for Apple’s iTunes Radio, stating that it would again allow unlimited listening via mobile devices. Rdio updated its iOS app [Direct Link] with highly personalized radio stations early last month, and the app currently holds a four-star rating with over 9000 reviews since its release in October 2011.

Top Rated Comments

stuffradio Avatar
154 months ago
This sucks. Canada gets nothing. No iTunes Radio, not Spotify, no Pandora, and Rdio still costs money here after the free trial.
Score: 4 Votes (Like | Disagree)
musika Avatar
154 months ago
It'll be hard to compete with a service that's built into an app that is commonly used and comes stock with 700+ million devices. But hey, good for them.

You know, besides the fact that they pay out essentially nothing (http://turtlepie.org/post/2013/5/independent-musician-broke) to independent musician. Good for them.
Score: 2 Votes (Like | Disagree)
macs4nw Avatar
154 months ago
Sarcasm :o

Got it....:cool:
Score: 1 Votes (Like | Disagree)
0029937 Avatar
154 months ago
This sucks. Canada gets nothing. No iTunes Radio, not Spotify, no Pandora, and Rdio still costs money here after the free trial.

I fell your pain. But soon(I hope), soon they'll iron out the contract deals and we'll get at least iTunes Radio. Apple tends to keep pushing into more and more markets with their services. I doubt they hold stuff back on purpose, pretty sure it's usually because of legal/contract stuff.
Score: 1 Votes (Like | Disagree)
FelixAng Avatar
154 months ago
iTunes Match at $25 a year, including ad-free radio...seems like a win-win. Especially because it'll be so convenient to finally BUY the music you're listening to.

Spotify, Rdio et al, just don't turn enough revenue to really pay artists anything---it's quite pathetic.
Score: 1 Votes (Like | Disagree)
WhackyNinja Avatar
154 months ago
I can finally use Rdio without having to pay
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...