Apple Said to Be Working with Foxconn, Corning and Innolux on 'iTV' for 2014 Launch

How does offering a choice of 55" and 60" size models make sense?

What good names are there besides iTV, since that is taken? Since we will always be waiting for it to be released: iMComing. Plus we all know what will be airplayed to the big screen.

On a minor point, they've done all this spotting, but they've failed to notice that Apple still can't call it the 'iTV', the UK television company, ITV (Independant Television) won't let them. I believe there was an original lawsuit and they once again reiterated that it was they're name when Steve Jobs was quoted saying he had cracked it and everyone was talking about iTV again.

I can't help but wonder what kind of advantage Apple would have in providing the total package.

Low-margins and strong competition makes for a crappy industry to enter late in the game.

I can't help but wonder what kind of advantage Apple would have in providing the total package.

Low-margins and strong competition makes for a crappy industry to enter late in the game.

They'd have to significantly exceed the standard that's out there now. Possibly jump to the 4K HD display in addition to whatever else they've got going on under the hood? Force the (consumer-grade) technology to catch up to them?

Corning means Gorilla Glass...

So says the rumor. Innocent question: why would Gorilla Glass be needed for a TV?

BTW, it's "a long-rumored television," not "an."

So says the rumor. Innocent question: why would Gorilla Glass be needed for a TV?

BTW, it's "a long-rumored television," not "an."

In case the Wii(U) makes a comeback?

I can't help but wonder what kind of advantage Apple would have in providing the total package.

Low-margins and strong competition makes for a crappy industry to enter late in the game.

You know you sound like the people that were talking about the rumored iPhone and used the exact same questions/arguments on why Apple would even bother.

Not ragging on you or anything but the same questions were asked about the iPhone.

Apple has shown they can change the experience of a segment. I'm sure they'll do the same with the TV.

Not at the bit-rate iTunes would stream it at! :p

But seriously, to make 4K TV take off you need lots of content, just like there was with HDTV. Over a fairly short period of time the broadcast networks converted all their scripted programming, all their sports, and eventually all the news, soaps, talk shows, etc.

While the overall point is correct, the part I highlighted by bolding is not true. The HD standards reached approval way back in 1986. I don't think we had broad HD adoption on all 4 networks until about 2004 or so: 18 years later. The networks affiliates were basically forced into the change with many waiting as long as they could without losing the free channel of spectrum they were given for making the transition. They hoped their broadcast equipment costs would come down. Some thought they could apply for extensions forever. Some cried that the costs would bankrupt them. Both Satt & Cable also threw up lots of resistance and they had a somewhat easier path to adopting it. Ultimately, the Gov had to give away rebates on converter boxes as part of a final push (and still there's some channels that are not HD yet). And on and on. I would describe the transition as painfully slow with a lot of kicking & screaming resistance.

Someone correct me if I'm wrong, but I don't even think a broadcast 4K standard has been established yet, so we're not even to the 1986 equivalent on 4K yet. I can only imagine the backlash and pain if the Gov decided to push for another mandated shift encouraging 4K this soon after the last one.

Will we get to 4K via broadcast? Maybe-to-probably. But if I was placing bets, I'd bet on about 2025 or later (and that might be aggressive considering the approx. 18 years involved in the last one). Just like with HD, the TVs did come first on the national stage. A few local broadcast affiliates went early (I think a few- like one in Raleigh, NC- were broadcasting in the late 90's). It then took a long time for everyone's locals to adopt HD (and has everyone's locals adopted HD even in mid-2013?).

4K probably needs another round of discs for broad distribution of content. I don't know if iTunes and bandwidth could stream it. Maybe h.265 finalization would help with the latter? There's also the "can I see the difference question" which was probably easy going from SD to HD on living-room-sized televisions. Going from 1080p to 4K on television-sized screens may be much more of a challenge, especially for smaller screens around the house. Again, I'd bet on 2025 or later... at best.

ITV is already a thing. http://www.itv.com (http://www.itv.com) The owner of one of the most watched show in the world, apparently. And definitely the oldest soap.

So says the rumor. Innocent question: why would Gorilla Glass be needed for a TV?

BTW, it's "a long-rumored television," not "an."

My Bravia has Gorilla Glass and I have no idea why! I guess if you throw a Wii remote at it it won't smash.