Buried in a Reuters report this evening about the imminent launch of the MacBook Air, there was a single sentence nonchalantly stating that the iPad 3 would launch in the fourth quarter of this year with a screen resolution "5-6 times" higher than the iPad 2.

The numbers seemed absurd so we tracked down the original Economic Daily News report which only made it sound slightly less unbelievable. Thanks to translation assistance from @wayyuen, @wongwil, @agleung and Micah Fisher-Kirshner, here's the relevant portion in English:

Apple dominates the tablet computer market in the year of 2010; In 2011, a huge number of tablet computers have been introduced and given a general threat to Apple's leading status, Apple is thinking to give an aggressive counteroffensive.
....
Apple, in order to maintain a leading position, plans to launch iPad 3 in the fourth quarter by shortening the iPad Product life cycle. And also, try to push the screen resolution of iPad 3 to 2560x1920 , which is the ultimate resolution a 9.7 Inch Panel can achieve and doubles "Full HD".

The reasoning behind a second iPad update in 2011 is that Apple's competitors have been purely reacting to the launch of the iPad 2, and while they are ramping up their launches for later this year, Apple plans to trump them again by launching the iPad 3 quickly.

123254 ipad 4 2 profile

While we might have just dismissed the report in its entirety, this actually isn't the first time we've heard this line of reasoning. In February before the launch of the iPad 2, both DaringFireball and TechCrunch seemed to believe that Apple would make such a move. DaringFireball wrote at that time:

Thus, my gut feeling is that Apple will move the iPad to a September release schedule, alongside the iPods. But they wouldn't want to wait over a year and a half from the announcement of the original iPad to announce the second one -- not with these stakes, and not with so many serious competitors trying their best to catch up.

Perhaps the most unbelievable part of the story, however, is that Apple might try to reach a resolution of 2560x1920 in the new device. That resolution would be over 6x the number of pixels of the current iPad, and 2.5x the linear resolution in each dimension. The closest display we've heard of is Samsung's announcement of a 2560x1600 10.1" LCD display in May. Apple has been rumored to be bringing a "Retina" display to the iPad 3, though there has been little talk of it recently. To further add to the doubts, component manufacturers seem to be expecting the iPad 3 to arrive in 2012.

Economic Daily Times has been a spotty source of Apple rumors, so we don't have much confidence in this report, but felt it an interesting discussion piece given the previous "iPad 3 in 2011" rumors.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

IndianaiPhone Avatar
132 months ago


mmhmmm.....
Score: 12 Votes (Like | Disagree)
acslater017 Avatar
132 months ago
Doubt it.

1) The 5th-generation iPhone is much more likely to be released in September. Why would they stack them so closely? It makes more sense to have iPad in April, WWDC in June, iPhone in September, Mac updates throughout the year (and holiday sales of course).

2) It really wouldn't make sense for Steve Jobs to call 2011 "The Year of iPad 2".

3) Competitors have not really stepped up. If the Xoom, Galaxy, etc. had been smash hits, then I could maybe see why Apple would want to "counterattack". But the iPad's sold 25 million units in 14 months. The rest have moved an order of magnitude less. Why rush something at this point?
Score: 7 Votes (Like | Disagree)
levitynyc Avatar
132 months ago
Not going to happen....nothing to see here.
Score: 5 Votes (Like | Disagree)
Atothendrew24 Avatar
132 months ago
If this is true than Apple is going to make a lot of people angry.
Score: 5 Votes (Like | Disagree)
bananasquiddly Avatar
132 months ago
2560x1920 is WRONG

I don't get why people still spread rumors like this—there won't be an iPad with a resolution that isn't exactly doubled (or quadrupled, or some other even multiple) in each direction. It's not about some arbitrary high resolution or dpi, it's about allowing for a high-res display while preserving backwards compatibility with existing apps.

1024x768 x 2 = 2048x1536 (right!)
2560x1920 x 2.5 = 2560x1920 (wrong!)
Score: 4 Votes (Like | Disagree)
Megagator Avatar
132 months ago
If it's too good to be true...

This would leave a couple jaws on the floor though:rolleyes:
Score: 4 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
youtube premium lite

YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

Monday August 2, 2021 3:22 am PDT by
YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features. First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...