Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's iPad 5 Set to Continue Driving Market Shift Toward In-Cell Display Technology
Digitimes reports that the adoption of new touch-sensor systems in both the iPhone 5 and iPad has caused a notable shift in the supply chain of the touch panel market, according to research carried out by the firm DisplaySearch.
Touchscreen architectures (Source: Displaybank/ElectroIQ)
Apple switched from GG to in-cell touch technology with the iPhone 5 release back in September 2012 and the iPad mini and fourth-generation iPad also feature GF2 technology. Another report by Digitimes reiterates previous rumors that the upcoming fifth-generation iPad, which is slated to be released sometime in Q4 2013, will feature GF2 touch technology.
That technology will allow the new iPad to be thinner and lighter than previous models, with the technology being supplied by TPK and GIS. The fifth-generation iPad has been rumored and shown in leaked parts to be significantly smaller and thinner than the current iPad, taking design cues from the iPad mini.
Displays with in-cell touch are expected to rise from 7.3% of mobile phone shipments in 2012 to 13.7% in 2013, while shipments of GG DITO (double-sided ITO glass) structure are expected to decline from 10.3% to 0.6%. For tablets, shipments of GF2 sensor structure are expected to rise from 4.7% in 2012 to 28.4% in 2013, while shipments of GG DITO structure decline from 37.2% to 8.1%.Calvin Hseih, research director at DisplaySearch, notes that Apple has been primarily responsible for this shift, despite the massive number of touchscreen devices already on the market. Apple's shift from a GG type touch-sensor system (glass on glass) to in-cell touch technology and GF2 (whereby the second layer of glass is replaced by an optical film) has rapidly influenced the entire supply chain
Apple switched from GG to in-cell touch technology with the iPhone 5 release back in September 2012 and the iPad mini and fourth-generation iPad also feature GF2 technology. Another report by Digitimes reiterates previous rumors that the upcoming fifth-generation iPad, which is slated to be released sometime in Q4 2013, will feature GF2 touch technology.
That technology will allow the new iPad to be thinner and lighter than previous models, with the technology being supplied by TPK and GIS. The fifth-generation iPad has been rumored and shown in leaked parts to be significantly smaller and thinner than the current iPad, taking design cues from the iPad mini.
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Tag: NPD DisplaySearch
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78 months ago
Good, that's another thing that bothers me with my iPad 3 now that I'm used to the iPhone 5 (apart from weight/performance).
If the iPad 5 has an A7X, is thinner, lighter, has smaller side bezels and an in-cell touch display it would definitely be a worthwhile upgrade.
If the iPad 5 has an A7X, is thinner, lighter, has smaller side bezels and an in-cell touch display it would definitely be a worthwhile upgrade.
78 months ago
Nice - I guess the main thing is the resulting weight loss as opposed to the reduction in thickness.
78 months ago
Try looking up ALON
(i.e. transparent aluminium... far stronger than bullet proof glass and a LOT thinner)
78 months ago
Nice - I guess the main thing is the resulting weight loss as opposed to the reduction in thickness.
I hope not. I would hope the main thing is better visuals like color, less glare, better use in the sun etc with better touch sensitivity including some degree of pressure and less battery needs. If that comes in a package that is lighter and thinner, awesome. But weight had better not be THE reason for this
I would even take cheaper to use so we can bump the base storage without raising the retail price or lowering quality to less than the current as acceptable
78 months ago
So, just me than that would like it to be the same thickness but have longer battery life?
It's never going to fit in your pocket, if it's too heavy for you get a mini.
I'd just like longer battery life for those days when I'm out of reach of a charge point would accept the back covered in solar panels ;-)
It's never going to fit in your pocket, if it's too heavy for you get a mini.
I'd just like longer battery life for those days when I'm out of reach of a charge point would accept the back covered in solar panels ;-)
78 months ago
No survey. This "thinner" wish is solely the faithful being moved to believe it's some benefit. Now it's become about the first "benefit" quoted when we post dreams of the next thing from Apple. Apple spun "thin" as a benefit and now it's become/becoming a problem. To make Apple things thinner, functional parts within are getting jettisoned to support the "benefit" but the price isn't falling as such things are removed. Worse, the faithful are rationalizing the stuff that is jettisoned as if they are on the PR payroll, using the gamut of tired rationalization arguments including the worst of them (IMO) like: "I don't see a need to keep that, so no one else should either", the over-used statistics argument of "99% never use that" (minus the actual survey of course to support the number), etc.
When will Apple things be "thin" enough? Does everything have to get to the thickness (and fragility) of a piece of paper before they are thin enough? Do we want iDevices as thin as a piece of paper (knowing intuitively, how easily they will bend under even modest pressure)? Do we really want to try to hold an iPhone thinner than a movie ticket up to our ear?
I'm with you "santy". I'd rather quit with the race to "thinner" and focus on growing benefits like battery life (which is not accomplished by shrinking the battery so that we can spin "even thinner than last year's model" in the marketing). What some of us are doing now is paying full price for a thinner iDevice and then paying up for a battery case to give it the battery life we need. In other words, we're such spin suckers, we're craving thinner and then paying for a second device to make it thicker in daily use. Think about that.
Nevertheless, look through this very thread and you see it over and over: how most think making the phone or mini even thinner will somehow deliver some tangible benefit. At this point the biggest benefit it delivers is helping Apple justify removing functional parts so that the margin can remain "thick" or grow "thicker."
When will Apple things be "thin" enough? Does everything have to get to the thickness (and fragility) of a piece of paper before they are thin enough? Do we want iDevices as thin as a piece of paper (knowing intuitively, how easily they will bend under even modest pressure)? Do we really want to try to hold an iPhone thinner than a movie ticket up to our ear?
I'm with you "santy". I'd rather quit with the race to "thinner" and focus on growing benefits like battery life (which is not accomplished by shrinking the battery so that we can spin "even thinner than last year's model" in the marketing). What some of us are doing now is paying full price for a thinner iDevice and then paying up for a battery case to give it the battery life we need. In other words, we're such spin suckers, we're craving thinner and then paying for a second device to make it thicker in daily use. Think about that.
Nevertheless, look through this very thread and you see it over and over: how most think making the phone or mini even thinner will somehow deliver some tangible benefit. At this point the biggest benefit it delivers is helping Apple justify removing functional parts so that the margin can remain "thick" or grow "thicker."
78 months ago
You believe thinner breaks easier?
It does.
No, it doesn't. Notice how the glass is the same thickness and thanks to Corning, getting stronger all the time? The reduced mass of the screen and device makes breakage less likely.
78 months ago
Informal user opinions aside, is there an objective survey done/reported out there that consumers are actually seeking thinner, lighter tablets?! I wonder! What's actually fuelling Apple to go after thinner, lighter in 2013? Is this, like they say, only a part of the incremental biscuits thrown before the big ticket features arrive?
Don't we want *some* heft to what we hold in our hands?!
Don't we want *some* heft to what we hold in our hands?!
78 months ago
No matter how strong glass makers say their glass is, I still see shattered screens everywhere I go. :rolleyes:
The lighter a phone gets, there is a reduction in glass-cracking potential when dropped! When phones become feather-light, they'll just glide to the ground when dropped. Heck, you'll be able to catch it after you drop it, 100% of the time!
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