Aside from the "all-day" battery life that comes alongside the upgrade to Intel's Haswell processors in the new MacBook Air, one of the other major improvements is the adoption of PCIe-based flash storage for much faster performance. The new PCIe flash will also be coming to Apple's radically redesigned Mac Pro later this year, and undoubtedly other Macs as well.
Available in capacities up to 512GB, this next-generation flash storage is up to 9x faster than a traditional 5400-rpm notebook hard drive. And it’s up to 45 percent faster than the flash storage in the previous-generation MacBook Air. So when you flip open MacBook Air, it’s ready to go right away. Even after a month in standby mode, the screen springs to life.
AnandTech has taken a closer look at flash storage performance and other benchmarks in the new MacBook Air, finding that read/write speeds are approaching 800 MB/s.
The drive in my system uses a Samsung controller, although I've heard that SanDisk will have a PCIe solution for Apple as well. A quick run through Quick Bench reveals peak sequential read/write performance of nearly 800MB/s.
This is a pretty big deal, as it is probably the first step towards PCIe storage in a mainstream consumer device that we've seen.
Beyond battery life and flash storage enhancements and the shift to Haswell, Apple's new MacBook Air brings several other enhancements as well, including faster 802.11ac Wi-Fi and dual microphones for reducing background noise.
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
Tuesday March 11, 2025 3:26 am PDT by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
Saturday March 15, 2025 10:50 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the "iPhone 17 Air" sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Apple prototyped a larger ultra-slim iPhone 17 Air with a 6.9-inch display, but ultimately decided not to go ahead with the device because of fears that it could be susceptible to bending, according to a new report.
Bloomberg reporter Mark Gurman, writing in his latest Power On newsletter:
When it first started work on the phone, it prototyped a device with a 6.9-inch screen — matching...
In an investor research note today with British bank Barclays, analyst Tim Long said Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it by far the most expensive iPhone model ever.
If the first foldable iPhone starts at $2,299, that means it would cost nearly twice as much as the iPhone 16 Pro Max, which starts at $1,199.
...
Bloomberg's Mark Gurman today shared some new details about the rumored iPhone 17 Air.
In his Power On newsletter, Gurman said he was told that the device may start at roughly $899 in the U.S., which means that it would occupy the same price point as the iPhone 16 Plus. This would make sense, as it has been widely rumored that the Air model will take over the Plus model's spot in the iPhone...
Apple today launched a new app called Surveyor, which is designed to allow users to collect data like images of street signs and roadside details to improve Apple Maps.
The app is not public facing and appears to be for use with companies that Apple partners with to assign mapping tasks. Downloading the app and opening it up directs users to "Open Partner App" to choose a task. Tapping on...
Apple considered launching the iPhone 17 Air without a USB-C charging port, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said that while Apple ultimately decided against making the iPhone 17 Air its first iPhone model without a charging port, the idea is still on the table for future iPhone models.
He said the iPhone 17 Air will "foreshadow a move to...
I disagree with complaints out there that the MBA upgrades were optimized primarily for battery life, and not performance. As an example, the clock speeds were lowered to further extend battery life - keeping Geekbench performance roughly on par with last year's machines rather than providing the standard 20% improvement.
For one thing, this new Flash architecture isn't something to sneeze at.
But more importantly, I bet you anything the rMBP's are where they will look more to performance. Which only makes sense, as it would continue differentiating the two lines.
And if that's the case, going all-in for battery life is the right decision for their consumer-grade notebooks.
As an aside - 9to5mac anecdotally reports double the battery life on a 2008 MBP running Mavericks. Imagine combining those OS gains with the new Haswell machines!!!