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As noted by 9to5Mac, Apple has posted a job listing seeking a new software engineering manager focused on "next generation features for Apple TV".
The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the Living Room. [...]
- Lead a team of engineers working on exciting new features and functionality
- Drive releases from initial concept to completion
- Work closely with cross functional teams, representing Apple TV across Apple
- Develop the engineering plan for upcoming projects
- Communicate status to key stakeholders and senior management
The managerial job listing comes roughly a month after the company posted another listing seeking an Apple TV software engineer interested in "delivering first in class home entertainment solutions".
While the listings unsurprisingly do not offer any specific information about Apple's plans for the Apple TV platform and are filled with typical human resources phrases designed to appeal to prospective employees, they do suggest that Apple may be increasing staffing to push forward on a television initiative.
Rumors of an Apple television set and/or a new set-top box with increased functionality have repeatedly surfaced over the years, although the company's efforts have reportedly been slowed by content negotiations. A new report from TechCrunch's MG Siegler indicates, however, that Apple may finally be ready to begin its push later this year with a focus on third-party apps for the Apple TV and future hardware.
Top Rated Comments
Really?
"Siri, put on Channel 2"
"I have found 37 channels that contain the number 2. Which would you like?"
I want my Apple TV to give me turn-by-turn directions, e.g., "Get off sofa, turn right, walk 10 steps, turn left, open refrigerator door, get next beer, close refrigerator door, turn left, 10 steps, turn right, sit back down on sofa."
Better yet, the Apple TV should get the beer for me.
This can already be done.
Hire this man
With h.265, there's a chance to make iTunes 1080p content true Blu-Ray quality, if not better, instead of the over-compressed near-beer that it is now, which is good enough for most, but certainly not fantastic. "Good enough" is what Android is aiming for and succeeding. Google Play is a joke right now, but it might not be in five years.
Apple needs to aim for nothing less than becoming the premier supplier of videophile-quality film and TV content and taking the lead in making the home theater experience completely seamless and disc-free, before they start monkeying around with an iTV, especially given Tim Cook's feelings about OLED.