Earlier this month, we highlighted some comments from Valve founder Gabe Newell noting his view that Apple had the potential to take over the traditional gaming market by leveraging its existing ecosystem to deliver a "dumbed down living room platform" more quickly and efficiently than others can transition from the console to streaming via PC as Newell believes is the future.
Nat Brown, one of the first engineers to join the Xbox project back in 1999, has now published a blog post offering similar thoughts in noting the Microsoft is missing out on a major opportunity by not opening up that platform to small developers, an issue that Apple could easily exploit to gain tremendous momentum in the home gaming market.
Why can’t I write a game for xBox tomorrow using $100 worth of tools and my existing Windows laptop and test it on my home xBox or at my friends’ houses? Why can’t I then distribute it digitally in a decent online store, give up a 30% cut and strike it rich if it’s a great game, like I can for Android, for iPhone, or for iPad?
Brown notes that the terms of the Xbox developer program are so onerous that it is essentially impossible for an independent developer to succeed on the platform.
Brown also believes that the user experience on the Xbox platform leaves much to be desired, with Apple's emphasis on simplicity giving it an advantage with users.
Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money. I would for xBox if I could and I knew I would make money. Maybe a “console-capable” Apple-TV isn’t $99, maybe it’s $199, and add another $79 for a controller. The current numbers already say a lot, even with Apple-TV not already an open console: 5.3M sold units in 2012, 90% year-over-year growth — vs. xBox 360 — about 9M units in 2012, 60% YoY decline.
Just today, Jefferies analyst Peter Misek claimed that Apple will be holding a TV-related special event next month, speculating that the company could announce developer tools for the Apple TV platform to set the stage for a full television set product later this year.
Monday January 13, 2025 5:33 am PST by Joe Rossignol
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Tuesday January 14, 2025 11:30 am PST by Juli Clover
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number.
The 2024 MagSafe charger was...
Sunday January 12, 2025 4:11 pm PST by Joe Rossignol
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe.
In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year."
That timeframe suggests the devices will be released at some point...
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Wednesday January 15, 2025 7:16 am PST by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Tuesday January 14, 2025 3:47 pm PST by Juli Clover
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City.
Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
Monday January 13, 2025 6:11 am PST by Tim Hardwick
A new social engineering tactic is being used by cybercriminals to trick iPhone users into disabling iMessage's built-in phishing protection, in a bid to expose them to malicious links and scams, according to BleepingComputer.
The scam exploits a security feature in iMessage that automatically disables links from unknown senders. Apple told the outlet that when users reply to these messages...
Wednesday January 8, 2025 7:05 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Friday January 10, 2025 9:20 am PST by Joe Rossignol
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing.
The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
Why is he comparing sales figures of units sold in 2012 of a 2 year old media box to an almost 8 year old gaming console. The reason why Microsofts xbox sales are declining slowly is because everyone already owns an xbox, not to mention the next gen is literally right around the corner.
Not with the current graphics. Arm graphics are still much slower. You have to realize that the xbox and other gaming consoles have 10-20 times the power envelope to use. They aren't using 1-2 watt chips they are using 30-60+ watt chips that are much faster.
Heres a powervr sgx 545 (apple tv has a 543) vs an intel hd4000 which itself is much slower than the xbox class graphics.
If Apple opened up an App Store for Apple TV, and made a wireless controller for all iOS devices than yes, XBOX, Playstation, and Nintendo would die within a few short years. Why? 99c games with real "button" controls will satisfy 90% of Gamers, 99% of Wallets, and 100% of Parents ;). Plus, Apple TV only costs $99 and it would be updated every year so even if PS4 and XBOX 720 will be significantly more powerful on day 1, it won't be for 5-8 years (usual life cycle of gaming systems).
An Apple "TV" that is capable of competing with Microsoft's XBox would NOT be worth $100. Keep dreaming.
Earlier this month, we highlighted some comments from Valve founder Gabe Newell noting his view that Apple had the potential to take over the traditional gaming market by leveraging its existing ecosystem to deliver a "dumbed down living room platform" more quickly and efficiently than others can transition from the console to streaming via PC as Newell believes is the future.
