Steam Founder Gabe Newell Says Apple Could Be Biggest Player in Games Market

Apple is better placed than Microsoft, Sony or Nintendo to take a lead in the games console market, said Gabe Newell, founder of the games-distribution hub Steam in a speech at the University of Texas.

newell

As noted by Polygon, Newell argued that games served from a PC in the home direct to a TV, rather than from a games console, are the future of the market. But if the PC industry does not move quickly enough to establish itself in the living room, Newell sees an opportunity for Apple to seize the market.

"The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform," Newell said. "I think that there's a scenario where we see sort of a dumbed down living room platform emerging — I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?"

Newell's full one-hour session
While Apple has not made any noises about a fresh entry into the games market, it did file patents for a Wii-style wireless controller back in 2008, and has been rumored to be working on a gesture-based user interface for the Apple television set which has obvious potential gaming applications.

Related Roundups: Apple TV, tvOS 12, tvOS 13

Tag: Apple TV Guide

Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)

mw360

87 months ago

Please no. Gaming is something Apple don't get. I don't want a console that has a featureless black sphere as its only controller. Some things are meant to be complex.

Rating: 12 Votes

rmwebs

87 months ago

I hope not.

This is one thing Microsoft do very well. I love my good ol' 360. Had it since 2005 and its quite remarkable that 8 years on, games like LA Noire with its advanced graphics can look and work so well.

Apple would be pissing around trying to eliminate the controller - we like the controller as it is thank you very much.

Rating: 5 Votes

Lixivial

87 months ago

Apple is better placed than Microsoft, Sony or Nintendo to take a lead in the games console market, said Gabe Newell, founder of the games-distribution hub Steam (http://store.steampowered.com) in a speech at the University of Texas (//www.youtube.com/watch?v=t8QEOBgLBQU).

I think it'd be more accurate to say that Gabe Newell is the co-founder of Valve, which operates Steam, rather than as the founder of Steam proper.

Rating: 5 Votes

JaySoul

87 months ago

Apple could definitely do it, but they need to get a move on.

Rating: 4 Votes

uknowimright

87 months ago

guy just needs to shut up and put out HL3

Rating: 4 Votes

whooleytoo

87 months ago

iOS became a huge gaming platform almost in spite of Apple (their apathy, or even antipathy towards gaming).

But pretty soon some bright spark in the company is going to realise an iPad 3/iPhone 4 is a fine tablet for the vast majority of tasks and people don't necessarily need to upgrade to an iPhone 5/6.. or an iPad 4/5.. Changing the style of the case helps, but you'll only get so many sales from people wanting a shiny new design.

Once any kind of market saturation is reached, repeat sales become all important, and gaming performance is a great reason to get people to upgrade.

The iOS gaming model (lots of games playable across phone, tablet and now perhaps TV; games costing from free or less than 1 up to 10) could very well blow the other gaming platforms out of the water.

Rating: 3 Votes

rmwebs

87 months ago

Apple & Gaming: no... but partnering w/ Sony or Microsoft or even both to include their next generation consoles into an upcoming Apple TV: yes... and don't say I am crazy. Multiple set-ut-boxes, consoles, players, etc... This is crazy. Todays technology is more and more about merging multiple gadgets into a single one. And I see the upcoming Apple TV as a big opportunity. Maybe not with the first generations but if this device happens, it will be a multi-tasking-monster.

You're crazy :P

Seriously though. Apple partnering up with Microsoft on a piece of hardware? I dont see that ever happening.

Rating: 3 Votes

roadbloc

87 months ago

It is possible, but at the moment it appears Apple knows of nothing but casual gaming and are useless for people who want something more than a five minute game of chopping fruit at the bus stop.

They'll need to take gaming a little more seriously to achieve this.

Rating: 3 Votes

MagnusVonMagnum

86 months ago

Phone games are not even real games.

WTF is a "real" game? Given the complexity of games on iOS, I guess that means all Amiga, C64, Coleco and Intellivision weren't "real" games (let alone an Odyssey or heaven forbid an analog PONG machine). :rolleyes:

Rating: 3 Votes