AppleInsider reported late last week that web traffic logs from machines claiming to run OS X 10.9 had jumped from "a few dozen" back in October into the thousands last month, suggesting that the new operating system may be close to making its first appearance. MacRumors is seeing a nearly identical trend, with a significant increase in OS X 10.9 activity since last November.
Hits on macrumors.com from systems identifying themselves as running OS X 10.9 in January 2013
Apple needs to test new platforms with a wide range of websites, and server logs can be examined to see which operating systems and browsers are in use, tipping off sites when a new OS appears. While such data can be easily faked in browsers, the trends currently being observed are consistent with past releases and previous examinations have shown OS X 10.9 hits coming from IP addresses associated with Apple.
Growth in hits on macrumors.com from systems identifying themselves as running OS X 10.9
Apple has recently been launching new versions of OS X on an annual basis, with OS X 10.8 Mountain Lion having launched in July of last year, a year after 10.7 Lion in July 2011. Apple released the first developer preview of OS X Mountain Lion in mid-February of last year, so it seems reasonable that the company could be looking at similar timing for OS X 10.9.
It has been rumored that OS X 10.9 will bring Siri to Macs for the first time, building on the dictation feature added to Mountain Lion. Rumors have also suggested integration with Apple's Maps, although the company has experienced significant criticisms with its maps app on iOS.
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What's more interesting is that apple visits macrumours.
Shhhhh. Be quiet. Half the posters here think that they know how to run Apple better than Apple does. If there is actual evidence that someone from Apple visits here it will only get worse.