THX, the company behind Lucasfilm's audio/visual reproduction standard for movie theaters, A/V equipment, and more, has released a new iPhone app to assist consumers with calibrating their HDTV's and home theater setups. The app is currently free for one week, but will rise to $1.99 after.

Thx
THX prefers that users connect the app to their television via Apple's official HDMI adapter, but AirPlay Mirroring can also be used for the visual tests -- audio tests won't work over the AirPlay protocol.

But those that do try out THX's method will be rewarded with modest improvements. In our tests, it worked as advertised. Speaking to The Verge, company reps made clear that Tune-Up isn't meant to be a substitute for having a professional visit your home for a thorough calibration. Instead, it's a tool that can (fairly quickly) help your new TV look better than it did the first time you turned it on. And as an added bonus, you'll be able to play the famous "deep note" that moviegoers hear before THX-certified movies in lossless audio.

THX tune-up is a free download on the App Store for 1 week, before rising to $1.99. [Direct Link]

Top Rated Comments

nicholc2 Avatar
132 months ago
It's a gimmick and marketing ploy.

If done properly it is in no way a gimmick or marketing ploy. It makes a HUGE difference in the viewing experience. Night and day on most TVs if done properly.
Score: 7 Votes (Like | Disagree)
jdmagoo1 Avatar
132 months ago
It's a gimmick and marketing ploy.

Umm you are totally incorrect, having your tv and sound system pro calibrated is like buying a brand new system afterwards, definitely not a marketing ploy!
Score: 5 Votes (Like | Disagree)
basesloaded190 Avatar
132 months ago
It's a gimmick and marketing ploy.

Not really. You don't need to have a professional do it, but having your system (both video and audio) will dramatically change the experience.
Score: 5 Votes (Like | Disagree)
kolax Avatar
132 months ago
I got bored and kept playing THX Deep Note through my 5.1 up loud. Slightly turned on right now.
Score: 5 Votes (Like | Disagree)
M-O Avatar
132 months ago
the audience is now deaf.
Score: 5 Votes (Like | Disagree)
inlinevolvo Avatar
132 months ago
Very cool. Though the 49 dollars apple wants for the cable, not so much.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Mock Feature Buttonless

iPhone 15 Pro Max to 'Break Record' for Thinnest Bezels on a Smartphone

Friday March 17, 2023 2:59 am PDT by
The iPhone 15 Pro Max will have the thinnest bezels of any smartphone, beating the record currently held by the Xiaomi 13. That's according to the leaker known as "Ice Universe," who has divulged accurate information about Apple's plans in the past. Both iPhone 15 Pro models are expected to have thinner, curved bezels compared to the iPhone 14 Pro, potentially resulting in an Apple...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Launching This Year With These 11 New Features

Monday March 13, 2023 6:47 am PDT by
While the iPhone 15 lineup is around six months away, there have already been plenty of rumors about the devices. Many new features and changes are expected for the iPhone 15 Pro models in particular, including a titanium frame and more. Below, we have recapped 11 features rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A17...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Predicted to See First Price Increase Since iPhone X

Wednesday March 15, 2023 7:49 am PDT by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max will likely be more expensive than previous Pro models, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. In a research note this week, Pu predicted the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame,...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...