Samsung Teases New TV with 'Unprecedented' Shape and Design for CES 2013

CES 2013 promises to be very television-centric this year, with Samsung teasing a mystery TV product after reports that Intel will be be launching a set top box and cable TV service at the trade show.

The strong TV-focus of CES 2013 comes amidst persistent rumors that Apple is testing the waters with its own full-sized television.

Samsung recently released a new pre-CES teaser video and image of an HDTV.

On the company's blog, there is a picture of a portrait-shaped TV that is taller than it is wide. The television is depicted against an uninterrupted snowy background, possibly suggesting that the display is translucent. "A true innovation of TV design is coming up with an unprecedented new TV shape and timeless gallery design," reads the caption.

samsungtranslucenttv
The image is accompanied by a video that was recently added to Samsung's YouTube page. In the video, an array of standard 16:9 televisions are depicted, both flatscreen and CRT, before Samsung's new television is displayed, hidden behind a white sheet. A description accompanying the video again boasts of an innovative design.

"As Samsung prepares to unveil a new TV at CES that is unlike anything the world has ever seen, all the other TVs are rushing to see the new TV."

Samsung often reveals prototype products at CES, last year debuting its "Smart Window" technology, which featured a touch-controlled interface atop transparent glass. Samsung could be unveiling a similar product this year.


Multiple reports have suggested that Apple is exploring this market as well, though it is not clear when Apple will introduce its own television product. Apple does not attend CES and will not be making any official announcements at the trade show.

CES will begin on January 8 and last until January 11, 2013.

Top Rated Comments

Feed Me Avatar
115 months ago
Woop WOOP

Can't wait to get my fingerprints all over my SAMOLED Android 4.2 beta with 3D 52" Super Galaxy Inferno TV with SmartACTIV technology and WiFi with LTE from Verizon with Unprecedented(tm) portrait mode!!
Score: 40 Votes (Like | Disagree)
theanswerman Avatar
115 months ago
The answer

What you're missing is obvious. They SHOWED the TV on the billboard in the ad. And at the end it's clear the TV is not vertical… it is on a big stand.

It's an edge-to-edge TV. NO BEZEL at all.

No transparency. Who wants to see the wall behind their TV and pay thousands more to do it??
Score: 31 Votes (Like | Disagree)
Compile 'em all Avatar
115 months ago
That ad is very Samsung. You have no idea what is happening.
Score: 28 Votes (Like | Disagree)
camnchar Avatar
115 months ago
Samsung is very good at television/display tech, but they're not so good at disrupting markets with new innovations. We'll see.
Score: 20 Votes (Like | Disagree)
teejaysyke Avatar
115 months ago
Plot Twist, it's actually the Samsung Galaxy Note 3. BIGGEST SCREEN ON A SMART PHONE... 50 INCHES, BEAT THAT APPLE!!!!!!! :p
Score: 19 Votes (Like | Disagree)
djrod Avatar
115 months ago
Samsungrumors.com
Score: 15 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 12:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
macos monterey safari beta 3

macOS Monterey Beta 3: Apple Redesigns Safari Tab Interface Following Complaints

Wednesday July 14, 2021 11:39 am PDT by
In the third developer beta of macOS Monterey, which came out this morning, Apple has overhauled the design of Safari, making the tab bar more similar to the current tab bar in macOS Big Sur. The prior Safari design did away with the dedicated URL and search interface, instead allowing any individual tab to be used for navigation input. Tabs were also all arranged at the top of the display...