Samsung Teases New TV with 'Unprecedented' Shape and Design for CES 2013

CES 2013 promises to be very television-centric this year, with Samsung teasing a mystery TV product after reports that Intel will be be launching a set top box and cable TV service at the trade show.

The strong TV-focus of CES 2013 comes amidst persistent rumors that Apple is testing the waters with its own full-sized television.

Samsung recently released a new pre-CES teaser video and image of an HDTV.

On the company's blog, there is a picture of a portrait-shaped TV that is taller than it is wide. The television is depicted against an uninterrupted snowy background, possibly suggesting that the display is translucent. "A true innovation of TV design is coming up with an unprecedented new TV shape and timeless gallery design," reads the caption.

samsungtranslucenttv
The image is accompanied by a video that was recently added to Samsung's YouTube page. In the video, an array of standard 16:9 televisions are depicted, both flatscreen and CRT, before Samsung's new television is displayed, hidden behind a white sheet. A description accompanying the video again boasts of an innovative design.

"As Samsung prepares to unveil a new TV at CES that is unlike anything the world has ever seen, all the other TVs are rushing to see the new TV."

Samsung often reveals prototype products at CES, last year debuting its "Smart Window" technology, which featured a touch-controlled interface atop transparent glass. Samsung could be unveiling a similar product this year.


Multiple reports have suggested that Apple is exploring this market as well, though it is not clear when Apple will introduce its own television product. Apple does not attend CES and will not be making any official announcements at the trade show.

CES will begin on January 8 and last until January 11, 2013.

Popular Stories

iOS 18

Here Are Apple's Full Release Notes for iOS 18.2

Thursday December 5, 2024 11:48 am PST by
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch. The iOS 18.2 release notes provide a look at all of the new features that are coming...
Apple AI Command Center Concept Mock 3

Apple Expected to Launch This All-New Device Next Year

Wednesday November 27, 2024 1:05 pm PST by
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March. The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Thursday November 28, 2024 3:30 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
iPhone 14 Pro Display Two Times Brighter Feature

Every Display Upgrade Rumored for Apple's iPhone 17

Friday December 6, 2024 5:14 am PST by
Apple's next-generation iPhone 17 lineup may bring some of the most significant display improvements we've seen in recent years. While the iPhone 17 series isn't expected until late 2025, multiple rumors suggest Apple is working on substantial screen upgrades across its entire smartphone range. From enhanced refresh rates to advanced materials and improved power efficiency, these display...
New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Friday December 6, 2024 4:42 am PST by
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
Tim Cook WWDC 2024

Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview

Wednesday December 4, 2024 5:40 am PST by
WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about...
Generic iOS 18

Apple Seeds Release Candidate Versions of iOS 18.2 and More With Genmoji, Image Playground and ChatGPT Integration

Thursday December 5, 2024 10:03 am PST by
Apple today seeded the release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 updates to developers and public beta testers for testing purposes, two weeks after releasing the fourth betas. Alongside the release candidate versions of the iPhone, iPad, and Mac operating system updates, Apple has also seeded the watchOS 11.2, tvOS 18.2, and HomePod Software 18.2 RCs....

Top Rated Comments

Feed Me Avatar
156 months ago
Woop WOOP

Can't wait to get my fingerprints all over my SAMOLED Android 4.2 beta with 3D 52" Super Galaxy Inferno TV with SmartACTIV technology and WiFi with LTE from Verizon with Unprecedented(tm) portrait mode!!
Score: 40 Votes (Like | Disagree)
theanswerman Avatar
156 months ago
The answer

What you're missing is obvious. They SHOWED the TV on the billboard in the ad. And at the end it's clear the TV is not vertical… it is on a big stand.

It's an edge-to-edge TV. NO BEZEL at all.

No transparency. Who wants to see the wall behind their TV and pay thousands more to do it??
Score: 31 Votes (Like | Disagree)
Compile 'em all Avatar
156 months ago
That ad is very Samsung. You have no idea what is happening.
Score: 28 Votes (Like | Disagree)
camnchar Avatar
156 months ago
Samsung is very good at television/display tech, but they're not so good at disrupting markets with new innovations. We'll see.
Score: 20 Votes (Like | Disagree)
teejaysyke Avatar
156 months ago
Plot Twist, it's actually the Samsung Galaxy Note 3. BIGGEST SCREEN ON A SMART PHONE... 50 INCHES, BEAT THAT APPLE!!!!!!! :p
Score: 19 Votes (Like | Disagree)
djrod Avatar
156 months ago
Samsungrumors.com
Score: 15 Votes (Like | Disagree)