NPD: Consumers Want Content, Not 'Smart' Features, on Their TVs
The Daily Mail is reporting that new NPD research has found that consumers want more access to online video services like HBO Go rather than "smart" features like social networking access on their TVs. The research comes a day after it was reported that Intel was planning to launch a TV service and set top box in 2013 that focused on content.
NPD said that a big problem is that TV owners are confused because too much choice is creating a complex user experience.
'To counter this, OEMs and retailers need to focus less on new innovation in this space and more on simplification of the user experience and messaging if they want to drive additional, and new, behaviors on the TV."
Luke Peters, Editor of T3 Magazine, told MailOnline that Smart TVs will only become mainstream when they're as easy to use as changing a channel. Peters also notes that most Smart TV user interfaces are too complex for most people and that the content isn't good enough and that social networking doesn't make a lot of sense on TVs.
Apple has long been rumored to be interested in creating a TV that focuses on content as well in addition to features that could change human-to-TV interaction with Siri, Facetime and motion control. Apple was also rumored to be in talks with cable services like Comcast and Time Warner Cable in mid-2012, although no content deals have materialized yet.
Apple, like Intel, has largely had problems negotiating with content providers because of contractual limitations with cable providers, which may be why Apple's TV offering hasn't appeared yet. Although Intel's offering is set to debut January 7 at CES there's no telling if or when Apple's may debut, although recently it's been rumored that Foxconn is currently testing television set designs in the 50 - 55 inch range.
Popular Stories
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Top Rated Comments
They've got my vote for that. I'm simply fed up of seeing social networking features being poured on top of apps like marmalade.
I don't think TV can be saved at all, or that there is a need for it in today's world. You can do everything on a computer that a TV could do, and much more, so why do you need a TV? Is it just for the big screen? Then why not just get a bigger computer monitor?
People who grew up with TV are of course addicted to it, but those who grew up with the internet are less reliant on TV. I think and hope that TV will at some point become extinct and replaced by what is already there on computers.
As Daft Punk says, "Television rules the nation"