Firm Launches 'IPHONE' Brand of Android Phones, Touts Trademark Ownership in Brazil

Brazilian electronics maker IGB Electronica SA has announced a new line of Android phones under the IPHONE brand, a trademark that was originally applied for in Brazil in 2000.

NewImageFrom Reuters:

The first model will be called "Neo One," IGB said in a securities filing. The company was formed this year after the restructuring of Gradiente Eletronica SA, which had applied for exclusive rights in Brazil to register its products under the name IPHONE in 2000.

Apple will either file a lawsuit, or perhaps more likely, begin negotiations for a settlement deal.

Apple was involved in a similar trademark issue in China, with Proview owning the "iPad" trademark. Apple ended up paying that company $60 million to gain control of the 'iPad' trademark.

Brazil is an important country for Apple. The company has begun hiring for new Apple Stores in the country, which would be its first locations in South America and Apple and Foxconn have begun iPad and iPhone production there.

Finally, Apple CEO Tim Cook has said in the past that Brazil is the company's next big target after China.

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Top Rated Comments

notjustjay Avatar
149 months ago
So, this is just a blatant money grab, right?
Score: 40 Votes (Like | Disagree)
Unggoy Murderer Avatar
149 months ago
Android sure does look dull... :rolleyes:
Score: 34 Votes (Like | Disagree)
xkmxkmxlmx Avatar
149 months ago
Just let them have the name and call it the Apple phone, and watch it still get destroyed.

You've likely never tried it.


A money grab? If they had the name since 2000 how can it really be a money grab?

Yeah, and 13 years later they decide to put out a phone :rolleyes:
Score: 30 Votes (Like | Disagree)
GoldenJoe Avatar
149 months ago
Android manufacturers copying Apple? Unheard of.
Score: 27 Votes (Like | Disagree)
GoCubsGo Avatar
149 months ago
Android sure does look dull... :rolleyes:

You've likely never tried it.


A money grab? If they had the name since 2000 how can it really be a money grab?
Score: 26 Votes (Like | Disagree)
Psychj0e Avatar
149 months ago
This is what you get when an American company tries to bring jobs to Brazil's tortured economy. I'd tell the Brazilian government to handle it or I'd pull out every job I was planning on bringing there and dump them in whatever country is closest that isn't full of cheating pricks. Hell, I'd pull the iPhone itself from the country. In the rest of the world we get the iPhone, but in Brazil you get the cheesy piece of crap IPHONE. Congrats, the world thinks you are morons.


It's probably glaringly obvious to most, but this attitude right here is why most people in the world don't like Americans. I'd even go as far to say in most other nations minds, it's not Brazil who are morons.
Score: 24 Votes (Like | Disagree)