iPhone 5 Launches in 33 New Countries Including China

In line with its announcement from earlier this month, Apple today launched the iPhone 5 in 33 new countries, with the most prominent member of the group being China.

sanlitun store iphone 5 launch snow
Unlike the chaos that reigned at the iPhone 4S launch earlier this year, The Wall Street Journal reports that the iPhone 5 appears to have been quite subdued. It is unclear, however, how much of the change may be due to lack of interest and how much may have been related to snowy weather and changes in Apple's sales policies designed to reduce scalping and other factors that have led to problems at previous launches.

Friday’s iPhone 5 launch was notable for a different kind of white: a rare accumulation of fresh snow that blanketed the nearly empty plaza outside the Sanlitun store.

At 8 am on Friday, when the store opened to hurrahs from employees, only two consumers stood inside a cordon set up by Apple, though they were joined by a desultory snow man someone had made on a bench near the entrance.

Apple's new sales policies require customers to enter a lottery for the right to purchase an iPhone in the store, with winners being given specific windows of time in which to pick up their devices.

Fortune has also collected a handful of videos showing launches in China, Malaysia, and the Philippines that were part of today's major rollout in the following countries: Albania, Antigua and Barbuda, Armenia, Bahamas, Bahrain, Bolivia, Brazil, Chile, China, Costa Rica, Cyprus, Ecuador, Grenada, Indonesia, Israel, Jamaica, Jordan, Kuwait, Macedonia, Malaysia, Moldova, Montenegro, Panama, Paraguay, Philippines, Qatar, Russia, Saudi Arabia, South Africa, Taiwan, Turkey, United Arab Emirates, and Venezuela.

Top Rated Comments

iGrip Avatar
109 months ago
I wont Apple to go back to making computers for professionals. Yes cut out all the consumer orients "glossy" screens and put all thos engineers back to work on Mac OS X and the suite of props, like Logic and Aperture. So what if they have a 2% market share, you can choose to be in this 2% club if you like.

Eventually this WILL happen.


Apple is riding high on consumer sales in the most profitable market segments.

They are experiencing success greater than ever in their history, and arguably, greater than any company in history.

Eventually, the sun will die too. But don't hold your breath for either event.
Score: 8 Votes (Like | Disagree)
Rogifan Avatar
109 months ago
The iPhone will sell well in China, but more and more people are opting for the Galaxy/Android phone. The iPhone needs a refresh, it's facing stiff competition.

And you're basing this on?

----------

Wow, two people? That's a stark contrast to past launches. Even considering some snow, a lottery system and anti-scalping policies that is strange. Perhaps this is a turning point for the iPhone. Not that Android products are super exciting either.

We heard the same stories about no lines the day the iPad mini came out. Heck I was able to walk right into an Apple store and get one no problem. Now NPD is claiming Apple is asking for 12 million displays for this quarter. http://news.cnet.com/8301-13579_3-57559159-37/ipad-mini-set-to-eclipse-retina-ipad/

I don't think lines outside a store are indicative of anything these days.
Score: 4 Votes (Like | Disagree)
iSteve-O Avatar
109 months ago
What's sad is those two were there just to buy headphones.
Score: 3 Votes (Like | Disagree)
ChrisA Avatar
109 months ago
This is very, very bad news. The iPhone accounts for a huge chunk of Apple's profits. If not for the iPhone, Apple would not be the same company.....

I really do hope this iPhone/iPad thing blows over and fizzles. I wont Apple to go back to making computers for professionals. Yes cut out all the consumer orients "glossy" screens and put all thos engineers back to work on Mac OS X and the suite of props, like Logic and Aperture. So what if they have a 2% market share, you can choose to be in this 2% club if you like.

Eventually this WILL happen.
Score: 3 Votes (Like | Disagree)
Rogifan Avatar
109 months ago
This is very, very bad news. The iPhone accounts for a huge chunk of Apple's profits. If not for the iPhone, Apple would not be the same company. It would not be a huge corporate name brand as it currently is.

And now it looks like there may be significantly less demand for the newest iPhone in China?

The stock is currently down more than 3%.

What are you basing this on? Sales figures beat out antidotal evidence of people standing outside a store. Especially in China where they have a reservation system. But I'm not surprised FUD is driving the stock down.
Score: 3 Votes (Like | Disagree)
iGrip Avatar
109 months ago
One Trick Pony?

This is very, very bad news. The iPhone accounts for a huge chunk of Apple's profits. If not for the iPhone, Apple would not be the same company. It would not be a huge corporate name brand as it currently is.

And now it looks like there may be significantly less demand for the newest iPhone in China?

The stock is currently down more than 3%.
Score: 3 Votes (Like | Disagree)

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