iPad Mini Sells Out in Two Hours at Apple's Flagship Fifth Avenue Retail Store

ipad mini handWhile reports have indicated that launch-day lines for the iPad mini and fourth-generation iPad have been shorter than seen for many previous Apple product launches, some Apple retail stores are still seeing long lines. Fortune notes that despite the impact of Hurricane Sandy in the northeastern United States, Apple's flagship Fifth Avenue store in Manhattan saw over 800 people in line as the store opened at 10:00 AM, two hours later than originally planned.

According to the records Piper Jaffray's Gene Munster has been keeping since 2008 (see below), that's more customers than turned out for the iPhone 3G, iPhone 3GS and iPhone 4S.

And by 9:56 a.m. -- four minutes before the doors finally opened -- I counted 801 men, women and children. Only the iPhone 4 (1,300) and iPad 2 (1,190) drew bigger crowds.

Topeka Capital Markets analyst Brian White is also at the Fifth Avenue store and has been monitoring availability of the various models. According to White, all three models of the white Wi-Fi iPad mini sold out in a little over an hour, with the black models following suit after about two hours. No additional shipments are expected at the store today.

We are at Apple's flagship Fifth Avenue store in New York City and our checks now indicate that all of the White & Silver iPad mini models sold out at around 11:15 AM. We estimate that the 16GB and 64GB were sold out by 10:30 AM ET and the 32GB sold out at around 11:15 AM ET. [...]

As of 11:40 AM ET, both the 16GB and 32GB Black & Slate iPad mini models were sold out at the Fifth Avenue NYC store; while we estimate the 64GB iPad mini sold out at around 12:10 PM ET.

A similar pattern was seen in online pre-orders, with the white models selling out in just 17 minutes and the black models taking a few days to run out of availability.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Don't Buy)
Related Forum: iPad

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Top Rated Comments

klover Avatar
151 months ago
Won't sell well.
Overpriced.
Crappy screen.
No market niche.
Nexus 7 is better.
No Retina.
CPU is old.
RAM is weak.
Tim Cook's major failure.
Apple's greed is unrelenting.


:rolleyes:
Score: 40 Votes (Like | Disagree)
AppleInMyBlood Avatar
151 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.
You're not seriously suggesting retail stores should all shut down, are you? That would do wonders for the economy. :rolleyes:

But since you're so fond of being judgmental, how's this:

How dare you be spending your time reading MacRumours on a day when people are struggling against Superstorm Sandy?! Disgusting! You should be busy making donations, or on a flight to the East Coast to help out, or at the very least reading about the storm on a general news site! :rolleyes::rolleyes::rolleyes:
Score: 31 Votes (Like | Disagree)
klover Avatar
151 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.

You're right. In the wake of something terrible, nobody should do anything for themselves that makes them feel better or brightens their day.

They have dances during wars you know.
Score: 28 Votes (Like | Disagree)
bbeagle Avatar
151 months ago
It's disgusting....I'm an Apple guy and to even care about this now with all that is happening in the Tri-State is gluttony.
OMG! Something is ALWAYS happening in the world. Get over yourself.

I have family living in New Jersey, even a cousin living in hard-hit Hoboken, NJ. They're fine. I can't go out there right now, I have to continue living my life. I'm not buying an iPad mini, but have no issue at all with people buying them.
Score: 28 Votes (Like | Disagree)
NIKKG Avatar
151 months ago
How many in line were Asians buying them all up for resell?
Score: 27 Votes (Like | Disagree)
Nungster Avatar
151 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.

I live here in Florida, and storms/hurricanes are no stranger to these parts. Storms come and go, people heed and people ignore warnings. Thus people end up dying. Death is a fact of life, and world moves on.
Score: 22 Votes (Like | Disagree)