iPad Mini Sells Out in Two Hours at Apple's Flagship Fifth Avenue Retail Store

ipad mini handWhile reports have indicated that launch-day lines for the iPad mini and fourth-generation iPad have been shorter than seen for many previous Apple product launches, some Apple retail stores are still seeing long lines. Fortune notes that despite the impact of Hurricane Sandy in the northeastern United States, Apple's flagship Fifth Avenue store in Manhattan saw over 800 people in line as the store opened at 10:00 AM, two hours later than originally planned.

According to the records Piper Jaffray's Gene Munster has been keeping since 2008 (see below), that's more customers than turned out for the iPhone 3G, iPhone 3GS and iPhone 4S.

And by 9:56 a.m. -- four minutes before the doors finally opened -- I counted 801 men, women and children. Only the iPhone 4 (1,300) and iPad 2 (1,190) drew bigger crowds.

Topeka Capital Markets analyst Brian White is also at the Fifth Avenue store and has been monitoring availability of the various models. According to White, all three models of the white Wi-Fi iPad mini sold out in a little over an hour, with the black models following suit after about two hours. No additional shipments are expected at the store today.

We are at Apple's flagship Fifth Avenue store in New York City and our checks now indicate that all of the White & Silver iPad mini models sold out at around 11:15 AM. We estimate that the 16GB and 64GB were sold out by 10:30 AM ET and the 32GB sold out at around 11:15 AM ET. [...]

As of 11:40 AM ET, both the 16GB and 32GB Black & Slate iPad mini models were sold out at the Fifth Avenue NYC store; while we estimate the 64GB iPad mini sold out at around 12:10 PM ET.

A similar pattern was seen in online pre-orders, with the white models selling out in just 17 minutes and the black models taking a few days to run out of availability.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Neutral)
Related Forum: iPad

Popular Stories

Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
google pixel 10

Switching Between iPhone and Android Will Get Easier With New Apple and Google Collaboration

Monday December 8, 2025 11:10 am PST by
Apple and Google are teaming up to make it easier for users to switch between iPhone and Android smartphones, according to 9to5Google. There is a new Android Canary build available today that simplifies data transfer between two smartphones, and Apple is going to implement the functionality in an upcoming iOS 26 beta. Apple already has a Move to iOS app for transferring data from an Android...
Apple Fitness Plus expansion hero

Apple Fitness+ Coming to 28 New Regions With Digital Voice Dubbing

Monday December 8, 2025 6:19 am PST by
Apple today announced that Fitness+ is expanding to 28 new markets on December 15 in the service's largest international rollout since launch, accompanied by new language dubbing and a K-Pop music genre. Apple Fitness+ will become available in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and additional regions on December 15, with Japan scheduled to follow early next year....
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...

Top Rated Comments

klover Avatar
171 months ago
Won't sell well.
Overpriced.
Crappy screen.
No market niche.
Nexus 7 is better.
No Retina.
CPU is old.
RAM is weak.
Tim Cook's major failure.
Apple's greed is unrelenting.


:rolleyes:
Score: 40 Votes (Like | Disagree)
AppleInMyBlood Avatar
171 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.
You're not seriously suggesting retail stores should all shut down, are you? That would do wonders for the economy. :rolleyes:

But since you're so fond of being judgmental, how's this:

How dare you be spending your time reading MacRumours on a day when people are struggling against Superstorm Sandy?! Disgusting! You should be busy making donations, or on a flight to the East Coast to help out, or at the very least reading about the storm on a general news site! :rolleyes::rolleyes::rolleyes:
Score: 31 Votes (Like | Disagree)
klover Avatar
171 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.

You're right. In the wake of something terrible, nobody should do anything for themselves that makes them feel better or brightens their day.

They have dances during wars you know.
Score: 28 Votes (Like | Disagree)
bbeagle Avatar
171 months ago
It's disgusting....I'm an Apple guy and to even care about this now with all that is happening in the Tri-State is gluttony.
OMG! Something is ALWAYS happening in the world. Get over yourself.

I have family living in New Jersey, even a cousin living in hard-hit Hoboken, NJ. They're fine. I can't go out there right now, I have to continue living my life. I'm not buying an iPad mini, but have no issue at all with people buying them.
Score: 28 Votes (Like | Disagree)
NIKKG Avatar
171 months ago
How many in line were Asians buying them all up for resell?
Score: 27 Votes (Like | Disagree)
Nungster Avatar
171 months ago
They're pulling corpses out of the water and these people are lining up to buy the latest gadget. I don't know what's more disgusting, the fact people in this area are buying or that Apple is selling.

I live here in Florida, and storms/hurricanes are no stranger to these parts. Storms come and go, people heed and people ignore warnings. Thus people end up dying. Death is a fact of life, and world moves on.
Score: 22 Votes (Like | Disagree)