iPad Mini Launch Attracting Shorter Lines on Launch Day

Reuters reports that the early lines for Apple's new iPad mini seem to be shorter than for previous product launches. They note that about 50 people waited at the Apple Store in Sydney, Australia and about 100 or more outside Apple Stores in Tokyo and Seoul. Reuters notes that in the past, the line at the Sydney store "stretched for several blocks" for iPhone launches.

8147122578 6e1a5ba111Amsterdam Apple Store / Image by Floris Looijesteijn

Lines were certainly forming in several locations such as Amsterdam (above), as well as Munich and Florida, though the Covent Garden Apple Store reportedly attracted very few customers this morning. The line to Apple's flagship 5th Avenue store also started forming quite late, though launch enthusiasm in New York was certainly tempered due to the devastating effect of Hurricane Sandy on the city earlier this week.

The iPad Mini was available for pre-order starting last week and persisted in availability throughout last weekend. Apple is also launching the 4th Generation iPad today. Both products should be available at retail stores starting at 8am this morning. Of note, the LTE / Cellular enabled version of the iPad Mini will not be available until Mid-November. Only the Wi-Fi version is available today.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Neutral)
Related Forum: iPad

Top Rated Comments

mrbunglez Avatar
125 months ago
I guess you can say the lines were "mini"? Heheehehe
Score: 56 Votes (Like | Disagree)
leon44 Avatar
125 months ago
Hardly surprising given it's not really a flagship product, it's like queueing for the new iPod touch
Score: 45 Votes (Like | Disagree)
Nathan20 Avatar
125 months ago
Still more than the Surface...
Score: 31 Votes (Like | Disagree)
zeemeerman2 Avatar
125 months ago
Fixed the title for you.
Score: 13 Votes (Like | Disagree)
Rogifan Avatar
125 months ago
Shorter lines compared to what? And who, besides media or stupid wall street analysts were expecting long lines at the stores? Why is this even a story? :rolleyes:
Score: 12 Votes (Like | Disagree)
nfl46 Avatar
125 months ago
Some probably want to check it out in person before buying it.
Score: 12 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...