Back in October 2010, Steve Jobs appeared on an Apple earnings conference call to address the Android-based iPad competitors that were just then coming to the market. With the majority of those tablets carrying 7-inch displays, Jobs noted that the screens were only 45% as large as the iPad's and that Apple believed the iPad's 9.7-inch display was the minimum necessary for an acceptable user experience.
With rumors of an "iPad mini" having circulated since that time and now appearing to gain traction with more prominent sources beginning to point to a launch later this year, interest in the potential device has continued to build. Supporting the idea of a 7-inch tablet, Wired's Christina Bonnington notes that part of iOS software chief Scott Forstall's testimony in the Apple-Samsung patent trial has revealed that content chief Eddy Cue was pushing for a 7-inch iPad by January 2011.
In email, Eddy Cue wrote "I believe there will be a 7-inch market and we should do one." referring to a 7-inch iPad
Apple internal email shows Eddie Cue advocated in 1/11 for 7" iPad, said Steve Jobs seemed receptive most recent time
iMore, which has offered reliable information on a number of topics in recent months, claimed earlier this week that Apple's September 12 media event that has been all but confirmed by numerous mainstream media reports will see the introduction of both the next-generation iPhone and the iPad mini. Other reports have been less clear on the timing for an iPad mini launch, but many believe that it will launch in time for the holiday shopping season.
Update: CNET posts the full email sent by Cue to other senior executives at Apple:
Having used a Samsung Galaxy, I tend to agree with many of the comments below (except moving off the iPad). I believe there will be a 7" market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, facebook and video very compelling on a 7". Web browsing is definitely the weakest point, but still usable.
Friday September 6, 2024 5:01 am PDT by Tim Hardwick
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
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Apple's next-generation iPhone 16 series is expected to launch on September 20 and will compete in a quickly evolving smartphone market, and with some notable upgrades rumored, the new models could see price changes compared to previous years. Successive iPhone models always come with new features and hardware upgrades, but Apple typically does not increase the retail prices as a result....
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
Tuesday September 3, 2024 12:07 pm PDT by Joe Rossignol
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
Friday September 6, 2024 4:42 am PDT by Tim Hardwick
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Friday September 6, 2024 7:41 am PDT by Joe Rossignol
The upcoming iPhone 16 Pro might break a seven-year streak at Apple. Taiwanese research firm TrendForce today reported that the iPhone 16 Pro will start at $1,099 in the U.S. with 256GB of storage, whereas the iPhone 15 Pro starts at $999 with 128GB of storage. If this information is accurate, it means that the iPhone 16 Pro will cost more for customers who otherwise would have opted for a...
It's important to remember that this "7 inch" iPad people are talking about is rumored to be closer to 8 inches.
The math I saw worked out to this smaller iPad having 40% more screen space than the current 7" Android tablets (http://thenextweb.com/apple/2012/07/10/a-conduit-for-content-how-an-ipad-mini-could-define-the-small-tablet-market/).
So worth remembering...when Steve said those 7" tablets were too small they could still have been planning something in between that and the current iPads.
It's funny that everyone is saying Apple needs to build a 7" iPad to compete in the $199 to $299 market.
I keep thinking about something Jobs once said....
"What we want to do is deliver an increasing level of value to these customers, but there are some customers which we choose not to serve. We don't know how to make a $500 computer that's not a piece of junk; our DNA will not let us do that. We've seen great success by focusing on certain segments of the market and not trying to be everything to everybody, and you can expect us to stick with that winning strategy." - Steve Jobs
Remember this is a company that sales $2199 to $2799 base price laptops that they cannot keep in stock due to demand.
Why would they care about the $199 to $299 market?
