Steve Jobs Calls 7-Inch Tablets 'Dead on Arrival', Says 10-Inches Minimum

121107 ipad side view

Steve Jobs made a surprise appearance at today's financial results conference call for Apple's Q4 2010 results. Jobs commented on a range of topics including the fragmentation seen on Android as compared to the iPhone.

Of particular note, Jobs commented on the influx of tablet competitors that are flooding the market, and criticized the 7" tablet size, saying that it was too small.

Commenting on avalanche of tablets heading to market. Just a handful of credible entrants. Almost all use 7" screen, compared to iPad at nearly 10" screen. 7" screen is only 45% as large as iPad's screen. Hold an iPad in portrait view and draw a horizontal line halfway down. What's left is a 7" screen...too small. There are clear limits to how close elements can be on the screen before users can't touch accurately. We believe 10-inch screen is minimum necessary.

This effectively kills persistent rumors that Apple was planning on creating a 7" iPad in the near future. Apple has been known to experiment with different form factors and has even been suspected of creating multiple prototypes to throw off competitors.

Top Rated Comments

KnightWRX Avatar
118 months ago
"What's left is a 7" screen...too small. There are clear limits to how close elements can be on the screen before users can't touch accurately. We believe 10-inch screen is minimum necessary."

10 inch screen is the minimum because 7 inch is too small... business was not part of the reasoning back then.

Steve Jobs always says stuff like this when Apple doesn't ship a product in a category only to turn around and say the complete opposite when they do enter a segment.

Then he makes you believe that Apple somehow "got something" and corrected all the problems that made it so it wasn't feasible until they did it, so that it doesn't look like he's flip flopping.

Steve was the master at flip flopping.
Score: 10 Votes (Like | Disagree)
Renzatic Avatar
118 months ago
Only on a Apple forum. Here, I'll carry it further. Since it's nearly 8", and 8" is close to 9", and once you're at 9" it's only a little more to 10". So in reality, the mini iPad is the same size as the original, it's a 10" tablet.

That's the same logic I use when I lie on swingers websites.
Score: 6 Votes (Like | Disagree)
Kadman Avatar
118 months ago
It would be entertaining to go through this thread post by post and see how many here were criticizing the idea of a smaller iPad and now are singing it's praises. It was stupid when everyone else made one and now suddenly it's innovative. Priceless!

Oh they will, but it will be just as WRX says in reference to the way Steve would explain it away. Those people will indicate how the way in which Apple pulled it off suddenly made it brilliant and THE product to have. I've said it before. The process for products goes:

Someone has a great idea and makes a product (or adds a feature)
Others make a product (or feature)
Apple criticizes the product (or feature)
Zealots here will crow the same for as long as it takes (sometimes years)
Apple finally comes out with their version of the product (or feature)
Zealots here are brought to tears about how wondrous it is
Within 12 months, history is changed and Apple have now created the product (or idea) and all those afterwards are said to have just copied.

Please let me know if I'm off base. ;)
Score: 6 Votes (Like | Disagree)
Anuba Avatar
118 months ago
The kids on the first page of this thread look ultra silly.
True. Old threads are fun. My favorite is this one from 2001 about the introduction of the first iPod, which they thought was going to be a massive flop but ended up laying the foundation for Apple's path to becoming larger than Exxon.

https://forums.macrumors.com/threads/apples-new-thing-ipod.500/

"iPoop... iCry. I was so hoping for something more."

"Great just what the world needs, another freaking MP3 player. Go Steve! Where's the Newton?!"

"hey - heres an idea Apple - rather than enter the world of gimmicks and toys, why dont you spend a little more time sorting out your pathetically expensive and crap server line up?"

"I still can't believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently!
Why oh why would they do this?! It's so wrong! It's so stupid!"

"All that hype for an MP3 player? Break-thru digital device? The Reality Distiortion Field™ is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off."

"I for one am disappointed and think that apple is making a mistake by trying to get into this market."

"Cube anyone..."
Score: 4 Votes (Like | Disagree)
Anuba Avatar
118 months ago
As brilliant as Steve was, sometimes he was... drumroll... WRONG.

Sometimes he thought things like the Cube would be a good idea. Sometimes he thought removing features such as Firewire on the 13" MBP was a good idea, only to be persuaded to bring it back.

Some people apparently like to hold a tablet in one hand, and operate it with the other, like this.



Evidently this is difficult to do with the 10" iPad, considering the plethora of accessories attempting to alleviate the problem:







... And then there are plain retarded ones like this, er, BabyBjorn?



Who knows, maybe Steve was so absorbed initially in an "OMG we have a tablet!!!" sort of way that he assumed everyone would happily and ceremoniously devote both hands to holding the device and sit there awestruck forever. Maybe he was convinced that there must be a single sweet spot for this device type. Either way, he might have been -- gasp -- wrong.
Score: 4 Votes (Like | Disagree)
AppleScruff1 Avatar
118 months ago
It would be entertaining to go through this thread post by post and see how many here were criticizing the idea of a smaller iPad and now are singing it's praises. It was stupid when everyone else made one and now suddenly it's innovative. Priceless!
Score: 4 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 12:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
macos monterey safari beta 3

macOS Monterey Beta 3: Apple Redesigns Safari Tab Interface Following Complaints

Wednesday July 14, 2021 11:39 am PDT by
In the third developer beta of macOS Monterey, which came out this morning, Apple has overhauled the design of Safari, making the tab bar more similar to the current tab bar in macOS Big Sur. The prior Safari design did away with the dedicated URL and search interface, instead allowing any individual tab to be used for navigation input. Tabs were also all arranged at the top of the display...