AMD today announced the return of Jim Keller, who has spent the past four years as a director in the platform architecture group at Apple after joining the company as part of the 2008 acquisition of P.A. Semi.

amd logo
Keller, who previously was a key contributor to AMD's Athlon 64 and Opteron 64 projects before moving on to positions at other companies, will be returning to the company as corporate vice president and chief architect of AMD’s microprocessor cores. Keller will report to AMD chief technology officer Mark Papermaster, who spent a brief time heading up Apple's iPhone and iPod engineering teams.

“Jim is one of the most widely respected and sought-after innovators in the industry and a very strong addition to our engineering team,” said Papermaster. “He has contributed to processing innovations that have delivered tremendous compute advances for millions of people all over the world, and we expect that his innovative spirit, low-power design expertise, creativity and drive for success will help us shape our future and fuel our growth.”

Keller was most recently a director in the platform architecture group at Apple focusing on mobile products, where he architected several generations of mobile processors, including the chip families found in millions of Apple iPads, iPhones, iPods and Apple TVs. Prior to Apple, Keller was vice president of design for P.A. Semi, a fabless semiconductor design firm specializing in low-power mobile processors that was acquired by Apple in 2008. While there, he led the team responsible for building a powerful networking SoC and its integrated PowerPC processor.

Keller's hiring is being seen as a major victory for AMD, which has been suffering from the loss of a number of executives in recent months. Apple of course has a significant team of designers and engineers working on its chip projects as it seeks to advance its Ax series of ARM-based chips that have become the heart of its iOS devices, but Keller has undoubtedly been a key figure in that effort.

Top Rated Comments

Macman45 Avatar
155 months ago
I think we are going to see continuing AMD development but not for Apple's Macs....IOS devices, on the other and will benefit from AMD in the futire I'm sure...I can't see Apple moving away from the Intel platform in it's range of OSX computers though...It's the R&D curve which is planning in action years in advance of what we can buy now.

I hope AMD do make a recovery though....I built many a machine with the early stuff, and it offered excellent value for money. Kellier's return to the company can only be a good thing, and as pointed out above AMD need him way more than Apple do at the moment.
Score: 4 Votes (Like | Disagree)
Battlefield Fan Avatar
155 months ago
I think AMD needs him more at the moment than Apple.
Score: 4 Votes (Like | Disagree)
nt5672 Avatar
155 months ago
A director is only as good as those below him, and praise for success usually goes to the ones up top. Sometimes upper management forgets that the "grunts" are the ones that actually get things done (and in my experience often have the ideas, which get credited to higher management).

While true, it usually applies to not so good managers. Good managers know how to keep the good ideas coming, bring the best out of people, and bad managers just steal the credit. A good manager working well with average people can usually outperform a bad manager with suppressed and angry geniuses.

I have no idea what applies here, but wanted to present the other side.
Score: 3 Votes (Like | Disagree)
Codyak Avatar
155 months ago
Bought two 6950's and was pretty happy with them. I just haven't had a reason in age's to buy an AMD CPU, SB i7@4.8 for $250 is pretty dam nice price/performance ratio. More competition is always a good thing though.
Score: 3 Votes (Like | Disagree)
76ShovelHead Avatar
155 months ago
Good, maybe AMD will now have a chance.
Score: 3 Votes (Like | Disagree)
ixodes Avatar
155 months ago
I hate to see good talent leave Apple.

Yet that said, it's what happens behinds the scenes in the workplace that we will never know about.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
Apple Pay Later feature 1

Apple Discontinuing Apple Pay Later

Monday June 17, 2024 11:44 am PDT by
Apple is discontinuing Apple Pay Later, the buy now, pay later feature that it just launched last October. Apple Pay Later is being discontinued as of today, but people who have existing Apple Pay Later loans will be able to continue to pay them off and manage them through the Wallet app. Apple announced plans to end the feature in a statement provided to 9to5Mac, which also notes that...
iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...