Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Issues Statement on EPEAT Registry Withdrawal
The move, which is said to have been related to Apple's design decisions that will disqualify its new and upcoming products from the registry, has the potential to impact Apple's presence in governmental and institutional purchasing. The city of San Francisco is among the first entities to act on Apple's withdrawal, announcing that it will bar most municipal Mac purchases.
Apple has now issued a statement to The Loop addressing its environmental outlook and its commitment to continue meeting other modern standards like Energy Star.
“Apple takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the US government, Energy Star 5.2,” Apple representative Kristin Huguet, told The Loop. “We also lead the industry by reporting each product’s greenhouse gas emissions on our website, and Apple products are superior in other important environmental areas not measured by EPEAT, such as removal of toxic materials.”The Loop's Jim Dalrymple notes that even EPEAT acknowledges that many of its standards are outdated, with Apple apparently believing that those criteria have become too restrictive and do not address the full gamut of the company's environmental commitments.